Improving a new client’s existing website:

In September this year we had the pleasure of communicating with the lovely Ruth from Ruth Crawley Beauty.

Ruth had contacted us in regards to her existing website wasn’t performing well on the search engines.  We took some time to review her situation and see how best we were able to assist her.

We noted that although her site did have some optimisations in place it wasn’t drawing enough attention on the search such as Google & Bing. 

Evidence of this was shown when you couldn’t type in any of her service names followed by broader area  locations for example the “Hunter Valley” or “Maitland” opposed to her actual suburb of her  Beauty Studio Heddon Greta, Heddon Greta is only a short drive from Maitland or the Hunter Valley and Ruth’s business wasn’t coming up.

We started working out the best way to improve the situation. We need to add more content connected to Ruth’s site that the search engines could explore that details more in regards to her services and also helped her strengthen her presence online.  

Web Design & Content Strategy:

We decided to implement A BLOG,  DEDICATED SERVICE pages and implement some SKYPE MENTORING & TRAINING.

• BLOG – short for Web Log – it’s like an online diary for your business.
  Whilst you don’t necessarily have to write your content from a personal “Dear Diary” type scenario.  However  due to the competitive nature of the beauty industry and the ability to add new content in the form of a blog post, targeted to the type of information that your prospective clients are going to want to read – answering questions they have and demonstrating your wealth of knowledge is truly valuable.
  • Some of  Ruth’s recent blog posts include:
    • Finding a Beauty Therapist Maitland / Hunter Valley
    • What is Microdermabrasion
    • Techniques for Controlling Acne Problems

• Dedicated Service Information Pages – Individual pages with dynamic content added
  Clients could then easily share that particular service around via the link or even just key in the search engine the name of a product or service and the service area for example if they were looking for Micro Skin Needling Hunter Valley  or  Microdermabrasion Maitland chances are these dedicated pages are more likely to show up.

• Business Mentoring & Training via SKYPE
  Although Ruth is only a short drive away from my office in Abermain,  the convenient of being able to jump on an program on our computers or phones and have a quick chat,  video call, share files and  my favourite feature – share screen we’re able to do so much more. Share Screen allows you to connect with a Skype user and they allow you to view their  screen or you can share yours. We used this amazing tool during training or to walk you through how to address an issue – ie  completing a tasks you’ve not done before or solving problems that are coming up for you.  It makes it 100% easier, more cost effective and the turn around time is cut down to a 1/4. 

  Ie Ruth needed to know how to do a particular task or reiterate something we’d discussed in our last mentoring session, we quickly connected via Skype and I was able to walk her through the process.   It’s pure genius!  And I LOVE the feature.

You can find out more about Ruth and her services  via her website or visit her on FACEBOOK