WordPress eCommerce Website Rebuild | Art Gallery Case Study
Cambridge Fine Art UK Website Rebuild
Transforming an Outdated Website Into a High-End Online Experience
I recently rebuilt the Cambridge Fine Art UK website, transforming an outdated and underperforming site into something far more aligned with the quality of the artwork they sell.
This was a significant rebuild project with a strong focus on design, user experience, and giving the business a more premium online presence.
The Client and the Goal
The original website was, quite honestly, prehistoric in its creation. It did not perform well and it did not compete visually or functionally with other websites in the same space.
For a fine art business selling British and European fine art pieces, presentation matters. The website needed to feel more refined, more professional, and more in line with the high-end nature of the products.
The goal of this rebuild was to create a website that better represented the business, their branding, their colours, and the premium feel their customers would expect.
The Challenge
This was not a simple rebuild.
Cambridge Fine Art UK had more than 800 WooCommerce product listings already on the system. Recreating that product data from scratch would have been incredibly time-consuming and unnecessary, so the smarter approach was to preserve the existing product listings while rebuilding virtually everything else around them.
That meant we needed to retain the valuable WooCommerce content while dramatically improving the design, layout, and overall user experience.
What We Did
For this project, I reused the WooCommerce product content, including the existing product listings, but virtually everything else was rebuilt from scratch.
- Retained the existing WooCommerce product listings
- Rebuilt the interface to better reflect the business
- Changed the layout and structure significantly
- Improved the overall user experience
- Created a more high-end visual feel to match the artwork
- Aligned the website more closely with their colours and branding
The Outcome
The interface changed dramatically, and the new website now feels far more polished and premium.
Rather than looking dated and struggling to compete, the site now presents Cambridge Fine Art UK in a way that better matches the quality of the artwork they sell. It has a more refined feel, improved usability, and a stronger visual identity overall.
Why a Website Rebuild Can Be Worth It
Sometimes a website update is enough. Other times, the existing site is holding the business back so much that a rebuild becomes the better investment.
That was very much the case here.
By rebuilding the website around the existing WooCommerce content, we were able to preserve a huge amount of valuable product data while still delivering a major transformation in look, feel, and performance.
For businesses with large eCommerce websites, that kind of approach can make a rebuild much more practical and cost-effective.
Thinking About Rebuilding Your Website?
If your current website feels outdated, underwhelming, or no longer reflects the level of your business, it may be time for a rebuild.
WordPress Website Design for Trades | Melbourne Case Study
Basement Wraps Australia Website Build
From Landing Page to a Full Business Website
I recently worked with Basement Wraps Australia to build a brand new website from scratch.
They already had their domain, hosting, and a simple landing page in place, but they needed a proper website that could showcase their work, build trust, and help generate enquiries from the right people.
The Client and the Goal
Basement Wraps Australia is a family-owned business, and Pedro is an incredibly talented artist who is clearly passionate about what he does. The business offers a wide range of creative services including vehicle wraps, murals, custom art, branding, sign writing, wraps, and more.
They have so many ways they can help small businesses stand out, so the website needed to reflect both the quality of their work and the breadth of what they offer.
Our goal was to create a website that would:
- Showcase examples of their work
- Make it easy for people to contact them and make enquiries
- Target the Melbourne area
- Build trust through Google reviews and a professional online presence
The Challenge
The challenge with this project was taking a very basic online presence and turning it into a website that could genuinely support the business.
It needed to look professional, clearly explain what Basement Wraps Australia offers, and visually highlight the quality and creativity behind the brand.
For service-based businesses, especially creative ones, the website needs to do more than just exist. It has to help potential clients quickly understand what the business does, whether they are a good fit, and how to take the next step.
What We Did
We built the site from the ground up with a strong focus on both presentation and practicality.
- Created a brand new WordPress website from scratch
- Structured the content to better reflect their services
- Added sections to exhibit examples of their work
- Built in clear ways for visitors to make enquiries
- Included Google reviews to help build trust and credibility
- Designed the site to better target their Melbourne-based audience
The Outcome
The finished website gives Basement Wraps Australia a much stronger online presence and a solid platform to grow from.
It now gives potential clients a much clearer picture of the quality of their work, the range of services available, and how to get in touch. It also better reflects the professionalism and creativity behind the business.
A Website and the Skills to Use It
One of the things I especially loved about this project is that it did not stop at the website build.
Basement Wraps Australia also invested in two of the NCDAcademy DIY short courses on blogging and learning how to back up and update their own website.
That means they now have both a professionally built website and the skills to take care of it moving forward, which is such a powerful combination.
Need a Website Built for Your Business?
If you are starting with a basic landing page or no real website at all, and you want something professional that helps your business stand out and generate enquiries, I can help.
WordPress Website Updates for Small Business | Case Study
Red Door Tours Website Updates Case Study
Small Changes That Make a Big Difference
I recently worked with Red Door Tours, led by Nicole Farrell, to support ongoing updates to their existing WordPress website.
Nicole already had a solid site in place, but like many business owners, she simply did not have the time to keep on top of updates, improvements, and content changes.
Her goal was simple. Add videos, update testimonials and Google reviews, make general content improvements, and keep the site fresh and relevant.
The Client and the Goal
This project was not about starting over. It was about improving what already existed and making sure the website better reflected the business as it is today.
Nicole came to me with a list of modifications she wanted completed, including website updates, adding videos, updating testimonials, improving Google review functionality, and making general content changes. We worked together initially to map out what was needed, and then I took care of the implementation.
The Challenge
This is something I see often with small business websites. The site is already built, the ideas are there, and the business owner often knows what needs to happen, but there is not enough time to actually do it.
When that happens, even a good website can start to feel out of date. Content becomes stale, social proof is not as visible as it could be, and valuable improvements get pushed further and further down the to-do list.
What We Did
For Red Door Tours, I focused on making the requested updates efficiently and thoughtfully so the website became more polished, more engaging, and easier for visitors to trust.
- Added video content to key areas of the website
- Updated testimonials to better reflect current client feedback
- Improved Google review functionality
- Made general content updates across the site
- Rebuilt portions of the page to improve the overall user experience
The Outcome
Instead of investing in a full rebuild, Red Door Tours was able to improve the existing website through targeted updates that made a real difference.
The end result was a more engaging website experience, stronger social proof, fresher content, and a site that better supports the business without the need to start from scratch.
Why Website Updates Matter
One of the biggest misconceptions I come across is that a website has to be completely rebuilt in order to improve it. That is not always true.
Sometimes the smartest move is to work with what you already have and give it the attention it needs. Strategic WordPress website updates can go a long way in helping a website feel more current, more professional, and more useful to visitors.
If your site is already built but needs content changes, improved testimonials, video integration, or other refinements, those smaller updates can still have a big impact.
Need Help Updating Your Website?
If your website is built but sitting there needing updates, support, or a fresh set of eyes, I can help.
Now taking new WordPress Website Clients Again!
Natalie Crowe is officially back and now taking new WordPress website clients again. Here’s what’s happening next — and how you can book your spot.
Now Taking New WordPress Website Clients Again
After spending the past year focused on building out NCDAcademy WordPress101®, I’m now officially taking on new WordPress website clients again — in a more flexible, part-time capacity.
While Natalie Crowe Designs has always supported small business owners with practical, custom website development, the last 12 months saw a shift in focus. Behind the scenes, I’ve been working hard on NCDAcademy WordPress101® — refining the course, building new resources, and supporting our DIY website learners.
Back in Development (With Limited Availability)
During this time, I’ve still been receiving consistent enquiries for development work — and I’m so grateful for the continued interest and trust from the community.
With the Academy now running smoothly, I’ve decided to open limited spaces for new development projects. This means I’ll be supporting client work again, alongside ongoing NCDAcademy content and course support.
Here’s What’s Available Right Now:
- Custom WordPress website design and builds
- Website audits and troubleshooting
- Redesigns and refreshes for existing WordPress sites
- Plugin cleanups, performance checks, and general support
- Hybrid options for DIY clients wanting some expert setup
Whether you’re building from scratch or need to bring your current site up to speed, I’m here to help.
Let’s Talk Timelines
Because I’m balancing both businesses, client work is being booked on a part-time basis. I’ll be working with a select number of clients at a time to make sure each project gets the attention it deserves.
If you know you’ve got a project coming up — or you’ve been thinking about making changes to your site — now’s the time to get in touch and secure your spot.
Prefer to DIY With Support?
If you’re more of a hands-on learner and want to build your own site — but still want expert guidance along the way — NCDAcademy WordPress101® might be a better fit.
It’s a self-paced course built specifically for small business owners, side hustlers, and DIYers who want to confidently create and manage their own WordPress sites without the tech overwhelm.
Thank You for Sticking Around
I’m so excited to be stepping back into client work and reconnecting with the business community I love serving. Whether you’re ready for a full website build, need some help troubleshooting, or want to take a more hands-on approach with NCDAcademy WordPress101®, I’m here when you’re ready.
💬 Ready to get started? Reach out today and let’s chat about your website goals.
Focusing on Teaching WordPress
Hey there lovelies!
Over the last 16 years as a WordPress Website Developer, I’ve worked with so many amazing business owners to help them build their WordPress websites and grow their business online.
However, with the cost of living rising and the increasing need for more education around how to save money and DIY your own WordPress website. I’m changing my business focus to gear more towards teaching, rather than just offering done for you services.
Yes, I am still doing the development work, however it’s a secondary focus for my business. The shift comes after needing to create a sustainable support system for myself and my family. Passive, Recurring & Semi Passive income as necessary avenue for every online business. It’s scalable and means I can actually help more people.
If you’ve been following my journey since precovid, you’ll know that I’ve built an online WordPress Help Academy where I teach my signature WordPress Beginners Programme – NCDAcademy WordPress101® and host my WordPress Learners Lounge membership – a Live WordPress help Membership with fortnightly live Q&A calls on Zoom, monthly trainings & accountability support group for non-techies.
Since opening in 2020, I’ve helped 100s of non-techies through-out Australia, UK, Canada & USA to Build, Maintain & Improve their WordPress websites, setup their own courses and funnels, all without the tech overwhelm.
I’m now focusing in on growing my NCDAcademy online to enable me to empower more business owners like you to take the reigns of your online presence with confidence and ease.
I will continue to support my existing WordPress Website Design clients through-out Australia. Including still be offering WordPress Website Developments & One to One WordPress Training.
Feel free to reach out if you have any questions. Or If you’d like to book a 1:1 visit my online booking calendar.
Want to Learn WordPress? Here’s Where to Start.
Want to Learn WordPress? Here’s Where to Start.
Learn WordPress For Beginners –Â Updated July 2025!
If you’re a small business owner wanting to take control of your website — without the tech overwhelm — you’re in the right place.
For years, our NCDAcademy WordPress101® course helped business owners build confidence and create websites they could actually manage. Originally run as an 8-week beginner course through Natalie Crowe Designs, NCDAcademy WordPress101® has now evolved into something bigger, better, and even more accessible.
Today, you’ll find NCDAcademy WordPress101® inside NCDAcademy — our dedicated learning space designed for DIYers, side hustlers, and business owners ready to build or manage their own WordPress websites.
Why We Created NCDAcademy
As the demand for website support grew, so did the need for a clear, jargon-free place where non-techie business owners could actually learn how WordPress works — without relying on Google rabbit holes or frustrating YouTube tutorials.
NCDAcademy WordPress101® was the foundation, and it quickly became clear that it needed its own space. That’s why NCDAcademy was created — to give you the skills and confidence to take ownership of your site, at your own pace, with professional guidance.
What You’ll Learn in NCDAcademy WordPress101®
Whether you’re just starting out or you’ve inherited a website and don’t know where to begin, this course walks you through the essentials:
- Getting set up with WordPress (hosting, domain names, and all the behind-the-scenes stuff)
- How to use the WordPress dashboard without breaking things
- Choosing and working with themes and plugins
- Creating pages, blog posts, and navigation that makes sense
- The basics of keeping your site secure and backed up
- Managing updates with confidence
This is not a tech-heavy developer course. It’s designed for real business owners who want practical, no-fluff support to run a professional-looking website themselves.
What Makes NCDAcademy Different?
There are plenty of online courses out there. But most of them assume you already know how to code, or skip over the basics entirely.
At NCDAcademy, we:
- Break things down into easy-to-understand modules
- Speak in plain English (no tech jargon)
- Offer real-world examples from working with hundreds of small businesses
- Provide support through our learning community and options for 1:1 sessions
And because this is a self-paced program, you can learn on your schedule — and revisit lessons whenever you need to.
Ready to Take Control of Your Website?
If you’ve been putting off updating your site because you’re afraid of breaking something, or if you’re tired of waiting on someone else to make basic edits — NCDAcademy WordPress101® is your next step.
👉 Check out NCDAcademy WordPress101® now
It’s time to stop second-guessing and start building with confidence.
WordPress Website Designer
Setting up a new WordPress website and growing your presence online can be challenging, however it doesn’t have to be. Knowing what is going to be right for you and the complex task of having to wade through the plethora of options available can be daunting. This is where connecting with a WordPress Website Designer or WordPress Specialist can be of great benefit.
Natalie Crowe of Natalie Crowe Designs helps you take the hassle out of tackling technology.
Natalie is a WordPress Website Designer & Online Business Mentor in the Hunter Valley, NSW, Australia. She works with clients all over the world as a WordPress Specialist and offers a range of WordPress website packages to suit any budget.
With her WordPress Website Packages starting from $880 + GST ( $968) Natalie’s NCD Starter Website package includes a custom built 5 page website, 12 months website hosting and domain and includes taking care of the monthly backups and WordPress updates for your first 12 months.
To find out more about NCD Starter Website here.
Cheap WordPress Website Design doesn’t always mean value for money. However, Natalie Crowe Designs has you covered for affordable website package prices, reliability, experience and down to earth customer service.
Whether you are:
- looking to get a new WordPress Website,
- needing WordPress Website Technical Support or
- wanting WordPress Website help,
Natalie Crowe Designs is more than happy to help.
You can explore Natalie’s full range of WordPress Website Packages via her Website Prices page.
So, you can enquire directly via our Contact Us page or pop on over to our Facebook page Natalie Crowe Designs Facebook page.
WordPress is a robust content management system that you can create virtually anything.
Therefore, you are only limited by your imagination.
And with the help of Natalie Crowe Designs anything can be achieved.
COVID-19 Rapid Response Websites Packages Australia
Good Morning everyone,
Over the past few weeks, I’ve been working with clients who have been impacted severely by the Coronavirus. These businesses are all now either having to look to take ORDERS online or to start MEMBERSHIP/ONLINE LEARNING ENVIRONMENTS for their clients to keep connected with them.
It’s been heart breaking to watch and hear the updates and the impacts on my own family have been immense, we’re now limited to one income and I know there are so many businesses whom aren’t sure how they are going to get through this. I wanted to try and help as many as I can.
After surveying prospects and following conversations within my social networks there appeared to be a real need to be able to accept payments online for basic ORDER FORM type scenarios ie local bakery being able to take payments for their home delivered bread, and the local cafe being able to facilitate online purchase of meals for delivery. Also those homemade product businesses at our local markets that no longer can operate due to the social distancing laws here in Australia. As well as for businesses that offer services to groups and individuals such as local Gyms and groups, specialists and those that offer face to face meetings needing to move to a more modern / online medium. Those who need an ONLINE LEARNING / MEMBERSHIP site where they can securely share content and provide to their customers.
After much spending the last two days crunching numbers and work out what would be the best option. I’m pleased to introduce our two new website packages specifically designed to help out clients who are needing to go online to continue doing business as a result of COVID-19, these packages have LONG TERM benefits, whilst they are designed to get you up and running ASAP, you will be able to grow and strength your online presence with these new packages.
I’ve put together full product pages for you for each package however here’s a quick run down on each:
NCD Quick Order + Website Package
One package focuses around an ONLINE ORDER FORM connected with STRIPE to accept payments online that go into your bank account within 2 business days. This website package contains a 5 page website, blog + 1 page custom order form with all the basic components you need to start selling online ASAP. This would be perfect for anyone selling a handful of items or have set priced items you’d like to sell online however are not wanting to worry about full blown ecommerce store with all the complications and setup.
Quick List inclusions:
- 5 page website + blog
- 1 page eCommerce order form connected to Stripe
– Payments are processed within 2 business days and deposits the money less the fees to your bank account. - Setup of your Stripe Account on your behalf in order to accept payments online.
- Setup of your custom order form.
- 12 month Hosting, Domain & needed software licenses.
- 12 months WordPress Backup & Updates Plan. usually $65 a month yours for 12 months included in the price.
- Optimisation of your content & submission to the search engines once you’re ready to launch.
I’ve offered to cover $811 off the development price to help you out.
Learn More here: COVID-19 RELIEF | NCD Quick Order+ Website Package
NCD Online Learning + Website Package.
The second package focuses on clients who want to SELL MEMBERSHIP or essentially COURSES ONLINE where you are able to create free & paid content including videos and other media to provide lessons and training for your prospective customers. This includes courses, their relevant modules, sections, lessons + quizzes in an easy to use dashboard for both Student and Teacher.
In terms of the technical site, we take all as of the hassle out of setting up the infrastructure of your online environment, we work with you to get the site up and running inclusive of up to 4 hours consultancy via Skype throughout the setup process, whether that be training, troubleshooting or working out the best form of action for you.
We also do all the setup for your VIMEO account (Video hosting account) and include 12 months subscription in the pricing.
We setup the Payment Gateways which include either PayPal or Stripe which means you won’t have to struggle trying to work out what needs to take place.
With the blog component to get you started we help you put together your first 4 blog posts during the initial setup which you can schedule to be released at your leisure.
We setup and integrate your social media platforms, including Google My Business and Facebook or preferred alternative and brand them to suit.
We offer the down to earth technical support, via Skype, Facebook Page Messenger, Phone & Email and support you through the process.
We take care of 12 months Website Backup & WordPress Updates
I’ve offered to cover $1280 off the development price to help you out.
LEARN MORE here: COVID-19 RELIEF | NCD Online Learning+ Website Package
Options for businesses after Coronavirus | Web Design Australia
Hey lovelies,
Nat here – website designer and business mentor. I just wanted to send a quick message out to say hang in there, I know tough times are present and ahead and that this whole coronavirus / scaremongering that’s happening globally is rocking everyone to their core – me included at times, but it’s going to be ok, we’ve overcome so much more than this and in time we will look back on this and be able to breath easy knowing it’ll be something else for the history books that we’ve triumphed over…
Personally for me, I’d been battling the idea – not from lack of ability the cope but that I struggle with not being able to help everyone. That this whole ordeal is causing so much stress, fear and anxiety and that I don’t want any of my clients, friends family and the world as a collective to experiencing this struggle. I want to be able to help people and it’s now more than ever that that desire in me is strong. However I too have been overwhelmed by what’s taking on the over sensationalising of the media and every breaking update.
I want to help as many clients as I can, this idea that my skillset and knowledge and desire to support and empower is so strong within me. I don’t want you to struggle through this unnecessarily.
I’ve already this year decided / implemented for those who join up to receive my free mailing list will get a portion off their first invoice, however as a means of making sure I can support as many people as possible and to make my processes more affordable, I’m offering payment plans options as a means of helping clients. Whether that be a new website development or help with their existing website. I’m genuinely here to help and in times like these we need to stick together from the comforts of our own homes (lol sorry probably not the best joke…. if we don’t laugh we’ll cry right..)
If I can be of any assistance, please don’t hesitate to contact my page or request a quote via my website.
Heading Into February – 33 Days into 2020
Hey there everyone!
Nat here, it’s all been a bit of a blur the last few days heading into February .. 33 days into 2020… Wow! Wow! Wow! Can you believe it, that’s the first month of 2020 done an dusted?
School is officially back after 6 weeks School Holidays. Believe it or not, it’s actually been quite bitter sweet in that I have been itching to get back into regular routine and reclaim that structure in my day, however on the same double edge sword, my darling daughter starts her next obstacle in 9 months as her primary school transitions them for High School in Term 4.
To think I started this business 1 month before she was born. We’ve stood the test of time and both my “babies” are upleveling.
January Recap & Celebration:
Well January started off on a high, we’ve been busily pumping out project work for clients and doing website maintenance. Even though we set off on holidays mid month, two weeks into January we were already well on our way to hit our January targets.
I actually had some big goals in place, some of those included things like:
- Maintain my commitment to honour myself by not discounting my services – after recording massive losses and burnout over the past 12 months. I outlined a lot of this in my blog post: Reviewing my last 10 years in business.This one was super important for me.
- Save the needed cash to complete two major business courses – I had these two courses on my vision board for 2-3 years. These two courses I believe will further my knowledge to be able to help my clients more and also support me to next level my business. I am so excited to finally have saved enough money to be able to complete them. I register for BSCHOOL by Marie Forleo & MONEY BOOTCAMP by Denise Duffield-Thomas in mid February and I CANNOT wait!!
- Hit more than 100 paid hours a month consistently – due to the discounting my services my books never show that I’ve done 100+ hours.. although I often work A LOT more than that. I’ve put plans in place to help me meet this goal on a regular basis and I am so proud of myself for sticking to my guns.
- Be Present with my audience – Create solid presence online by maintaining my social media platforms and connecting with you guys.
- Monthly Newsletters – Maintain commitment to regularly communication via monthly newsletter. (So far so good!) and grow that following. We’ve had growth!! 🙂
- Hit & maintain #1 organic ranking for longtail keywords:
- Web Design Cessnock (Up 1)
- Web Design Hunter Valley ( Maintained)
- Prioritise my own personal health and make conscious effort to take care of me – given the fact that I’m the glue that holds my world together, my family and my clients all rely on me. I want to be the best ME I can be and ensure I’m setting a great example for my daughter.
- Support my clients as thoroughly as I can and always over deliver – and with the recent WordPress Hacking and Malware attacks this one of the big ones that I have well and truly exceeded expectations.
January have been a rather colourful process – I’ve shared a little on the “Colouring” at the foot of this email… however it wasn’t all sunshine and rainbows….
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Moving Forward into FANTASTIC FEBRUARY!Well February has plenty to offer, Did you notice today’s date? 02/02/2020 – you can look at it in reverse and it’s still the same thing.. not only that but given that it’s a leap year, February is also offering another day up for grabs to make your goals and dreams come true.. What will you do with it? What’s on the agenda for February:
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Track Your Progress!!!So with the Awesome Marketing Planner you have an abundance of means of tracking things and it makes things so much easier. HOWEVER if you’re like me and are working on massive goals and keeping all of your info in a book is practical but you still want the visuals in front of you then why not get creative an put together a tracker of your own… NOTE TO SELF – YOU DON’T NEED TO BE PERFECT… I’m into all the woo woo stuff about being grounded and meditations, crystals and oracles cards etc…. so for me it was given to draw a tree like figure and track my financial savings. The other chart shows my billed hours for the month. I’d aimed for 100 paid hours a month. Each time I billed an hour I’d colour in another square…. Whilst I did more than 114 hours in January (this was photo I took in passing when talking to colleges about my progress.) I wanted to share as it doesn’t matter how to track, whether you just want a spreadsheet or you want vibrancy and colour over your walls, you don’t have to draw anything like what I did.. but you can if that’s what works for you. Tracking your progress gives you so much valuable information and shows you where you are on course and off course. There are so many things you could track –
With this information you can then adjust your strategies or implement strategies to improve your results. |
| Anyways lovelies! Let’s wrap this us!
So my questions for you :
I would love to hear from you, you can reply directly to this newsletter and your messages will come straight through my inbox or send me a message via my Facebook page or website. Have an amazing day and if I don’t speak to you beforehand enjoy and make the most of FANTASTIC FEBRUARY!! Kind Regards, Natalie Crowe |
