Category Archives: Client Websites
Improving a new client’s existing website:
In September this year we had the pleasure of communicating with the lovely Ruth from Ruth Crawley Beauty.
Ruth had contacted us in regards to her existing website wasn’t performing well on the search engines. We took some time to review her situation and see how best we were able to assist her.
We noted that although her site did have some optimisations in place it wasn’t drawing enough attention on the search such as Google & Bing.
Evidence of this was shown when you couldn’t type in any of her service names followed by broader area locations for example the “Hunter Valley” or “Maitland” opposed to her actual suburb of her Beauty Studio Heddon Greta, Heddon Greta is only a short drive from Maitland or the Hunter Valley and Ruth’s business wasn’t coming up.
We started working out the best way to improve the situation. We need to add more content connected to Ruth’s site that the search engines could explore that details more in regards to her services and also helped her strengthen her presence online.
Web Design & Content Strategy:
We decided to implement A BLOG, DEDICATED SERVICE pages and implement some SKYPE MENTORING & TRAINING.
- BLOG – short for Web Log – it’s like an online diary for your business.
Whilst you don’t necessarily have to write your content from a personal “Dear Diary” type scenario. However due to the competitive nature of the beauty industry and the ability to add new content in the form of a blog post, targeted to the type of information that your prospective clients are going to want to read – answering questions they have and demonstrating your wealth of knowledge is truly valuable.
- Some of Ruth’s recent blog posts include:
- Dedicated Service Information Pages – Individual pages with dynamic content added
Clients could then easily share that particular service around via the link or even just key in the search engine the name of a product or service and the service area for example if they were looking for Micro Skin Needling Hunter Valley or Microdermabrasion Maitland chances are these dedicated pages are more likely to show up.
- Business Mentoring & Training via SKYPE
Although Ruth is only a short drive away from my office in Abermain, the convenient of being able to jump on an program on our computers or phones and have a quick chat, video call, share files and my favourite feature – share screen we’re able to do so much more. Share Screen allows you to connect with a Skype user and they allow you to view their screen or you can share yours. We used this amazing tool during training or to walk you through how to address an issue – ie completing a tasks you’ve not done before or solving problems that are coming up for you. It makes it 100% easier, more cost effective and the turn around time is cut down to a 1/4.
Ie Ruth needed to know how to do a particular task or reiterate something we’d discussed in our last mentoring session, we quickly connected via Skype and I was able to walk her through the process. It’s pure genius! And I LOVE the feature.
Ruth Crawley Beauty Studio provides professional beauty services for the Hunter Valley including Heddon Greta, Maitland, Cessnock and Kurri Kurri.
These services include: Micro Skin Needling, Microdermabrasion, IPL Hair Removal, LED Skin Healing, Manicure & Pedicure, Oxygen Therapy, Spray Tans Services, Facial Therapy, Waxing Services & Peel Treatments
By appointment only.
Thursday, Friday & Saturday.
Late appointments are available Tuesday and Thursday evenings.
EFTPOS is available.
For appointments phone:
0438 279 099.
Lochinvar Pet Motel Hunter Valley – New website & Video
Natalie Crowe Designs Pet Boarding Pick – Best Pet Motel Hunter Valley
So it’s no secret that Natalie Crowe Designs has a number of furbabies – 4 dogs and a cat to name a few. However, when it comes time for our Furkids to have a holiday, there’s only one pet motel in the hunter valley we’d take them… You guessed it.. the one the only – Lochinvar Pet Motel.
After the Adobe Announcement which we wrote about a few months ago in an earlier post (Learn more about that here) , Natalie Crowe Designs has been working closely with a 30 odd Hunter Valley businesses to convert their websites from the old Adobe Business Catalyst websites to a new and improved WordPress website. One of those many clients includes our very own Lochinvar Pet Motel.
Along with a fresh new look and feel for the website, we wanted to give LPM’s clients more to interact with. We updated the blog functionality, added in slideshow and changed up the menu structure a little to make things clearer for prospective customers. Whilst the normal right hand menu is still down the side of the page, we’ve included a few new menu items to make finding relevant information as easy as possible:
Lochinvar Pet Motel New Video:
Lochinvar Pet Motel Hunter Valley has just released a brand new video on their Pet Boarding Facilities:
- Finding the right place to board your precious pet is easy when you choose the Lochinvar Pet Motel. Located just 52 kilometres northwest of Newcastle.
- We board dogs of all sizes, cats and kittens, rabbits, guinea pigs and birds.
- Our kennels are of the highest standard and have been designed to ensure your dog is safe and well cared for.
- Our large dog kennel block accommodation has private kennels with heated flooring and ceiling fans and roomy individual runs, which your dog has access to all day long, so they can have lots of exercise and fun as they play with their newfound friends.
- For dogs that need extra space large glass runs are available.
- All dogs are fed a light breakfast and meal in the evening as they would be at home.
- Meals are prepared in our Pet Motel kitchen and served on disposable plates for hygiene purposes. Water bowls are cleaned and refilled daily with fresh water.
- Medication and special foods provided by you can be administered.
- All our guests receive individual attention and handling during their play times to reassure them they are special and loved.
- Cats enjoy floor to ceiling spaces and can be housed in single or double Suites if required and are fed high quality food.
- The staff at the Lochinvar Pet Motel have years of experience in pet care and are dedicated to the welfare of your precious friend.
- Call now to make your booking. 0249307612
You can visit the new website by going to https://www.lochinvarpetmotel.com.au or click any of the links below:
Goooooooooood Morning Everyone hope you’re having an amazing Wednesday! 🙂
We’ve been super busy working with some amazing clients since the new year and wanted to introduce you to one of the projects we’ve been working on.
Introducing Busy Lizzie Personal Assistant a UK based virtual assistant based in Lancashire.
We worked with Lizzie to rebuild her old website to a new much more modern and practical website. The website is a WordPress site complete with blog, contact form and an easy to use page builder element so make managing the site a breeze.
We’ve optimized the load speed of the site so it’s favorable to the search engines and targeted relevant search terms that would see her progressively work her way to the top of the search engines for her chose key search phrases.
Couple this with the ability to continue to grow her content and optimize her own blog posts based on the guidance of key plugins like Yoast, and Lizzie is well on her way!
Why not try searching for Lizzie today?
For best results open your browser in private or incognito mode. What this does is gives you a fresh search experience and doesn’t take into consideration any other search criteria or previous pages you’ve visited into account. You actually use this method to check your own status on the search engines.
With your browser in private (ie, mozilla firefox & safari) or incognito mode (chrome) – type in www.google.com and search for “Virtual PA Lancashire” you’ll see Lizzie’s site is slowly working it’s way up the organic rankings.
Whilst Lizzie’s site is not quite in the number one position with consistent content and engagement with her site. This will improve over time.
It’s been an absolute pleasure working with Lizzie and we’ll be working together on a few additional projects moving forward.
You can find out more about Lizzie by visiting her:
- Website: Busy Lizzie PA Lancashire
- Facebook: https://www.facebook.com/busylizziepersonalassistant/
- Twitter: https://twitter.com/PABusyLizzie
- LinkedIn: https://www.linkedin.com/in/elizabeth-smith-28285220/
- Instagram: https://www.instagram.com/busylizziepa/
- Phone: 07889552462
Strive For Autism Hunter Valley website launch!
I am pleased to announce the launch of striveforautism.org.au and look forward to supporting this local community group in 2018 to provide much needed support and resources for our Hunter Valley Autism Community.
In March 2017, we were contacted by Maxine Baird from Bairds Real Estate in regards to a possible collaboration in terms of the development for a new website for the Hunter Valley Autism Support Group – Strive For Autism.
The Strive for Autism support group was formed in 2007 by a group of dedicated parents and friends of individuals who have an Autism Spectrum Disorders (ASD). Originally formed to provide parents in the Cessnock area with a support group where they could come together to support each other by sharing stories and advice, it has developed over the years, becoming involved in many activities to raise community awareness and increase support for families and individuals with ASD.
New Strive For Autism – Hunter Valley website:
Strive for Autism had an existing website for the organisation which offered a great foundation however given the growth in participation and overall achievements of the organisation, it was clear that a brand new website complete with:
- an online Members Area,
- Dedicated resources directory,
- The ability to share their achievements,
- The ability provide the public with relevant information and updates in the form of a news / blog
- Provide a point of connection, contact and a go to for ASD resources for our community.
After discussing the organisations requirements, I detailed all of the possibilities I could come up with, based on a series of notes provided, these notes outlined roughly that the site would have a minimum of 30 pages, need to be connected with the social media platforms, be easy to manage and update.
Example Sitemap Draft:
Strive For Autism Quarterly Meetings – Koe-Nara Cessnock.
I was welcomed to the organisations quarterly meeting at the Koe-Nara building at Cessnock Public School Grounds, and given the opportunity to talk about our plans moving forward.
Whilst I anticipated the development cost coming in around the $3000 mark, by the time we were done, the development was closer to $5000.
With knowledge that this was for an amazing cause, that Strive For Autism is a Not-For Profit organisation helping our kids and our families, and the overall energy and the desire to support and nurture our local Autism Community – I wanted to contribute and really get behind this amazing local initiative; the volunteers involved and of course the members with family or friends with or impacted Autism Spectrum Disorders.
50% Donation to a worth cause.
After crunching numbers and looking at our remaining donations pool, I decided to jump on board, and offered Strive a 50% donation of the development price in order to ease the financial burden on the organisation… Leaving more funding available to give back to our kids.
The $2450 saving in my mind was the best means of contribution I could made as a starting point for this.
Autism Website Development:
Since then, Maxine and her team have worked tirelessly with more than 200 emails back and fourth to get the website to where it stands today.
The website will continue to be developed and built on to. With the addition of many more resources to the directory and plenty more content on the agenda.
This amazing project whilst it has taken nearly 8 months to come to fruition. It has been a pleasure working with Maxine and the amazing staff at Bairds Real Estate, over the months leading up to launch date, which we decided 10th Anniversary Dinner.
Strive For Autism 10th Anniversary Dinner:
Held on the 14th of November at Cessnock Golf Club, we had the pleasure of meeting many of our local members of Strive, their families and friends, who came along to celebrate 10 year anniversary for Strive for Autism. The amazing Keynote Speaker Trudy Sharp received a standing ovation for her incredible presentation of her life and the life they made for themselves – going against the odds, believing in her son and his abilities and trusting that where there is a will there is away.
Below pictured Trudy Sharp, Appointed Strive Ambassador Anna and Maxine Baird Strive President.
Over the last few years, I’ve worked with 100s of clients to establish and grow their businesses – both online and offline, some of my amazing clients are local within Cessnock & the Hunter Valley, others I meet with via Skype and work remotely to offer support and a wide range of skill set from:
- Website Design,
- Technical Support
- to my experience as a solo-entrepreneur –
- mama of 1
- and self employed business owner for almost a decade.
My next Blog Post feature client is one of those amazing clients I work with remotely, who is not only an amazing client but after spending volumes of time together over the years – I am proud to call my client and friend.
Lisa Ratford – The owner of AndrieDesigns.com formerly TwoPrettyPoppets.com – an indie pattern designer specialising detailed sewing patterns for professional results, contacted me in regards to getting some business mentoring and website support some time ago.
We’d worked together on “tweaking” elements of her website and growing her online presence, eventually moving Lisa over to our hosting platforms and redesigning her website to suit her ongoing demand and new face of her business.
When I spoke with Lisa about the possibility of her being willing to prepare a testimonial for me, she was more than obliging and call me a sucker for happy ending but her words brought me to tears.
Lisa and I have been through so much over the years with troublesome/ dud development, technical challenges and who can forget the “Double” Move – shifting from one hosting company – and being the only account on the system to have issues, to then completely pick up that site development not a month later and move the site again – as a means of allowing Lisa’s website to function at it’s best.
Anyway without further delays – here’s what Lisa from AndrieDesigns.com had to say out Natalie Crowe Designs – Website Design and Business Mentoring Hunter Valley :
“When Nat first asked if I’d be able to write a testimonial for her revamped website, I didn’t give it a second thought. After the complete and utter chaos my poor website has been through over the past few months, it was the least I could do to say thank you!
Right from day one back in 2016, Nat has been fantastic and an absolute pleasure to work with. Her attention to detail and complete dedication to each and every little niggle I throw at her continues to amaze and impress me.
So, it was only natural that when the time came to move my website off its existing host server and onto a new one, I knew Nat was THE person for the job. Throughout the process, we encountered several hiccups (over and above the ‘typical’ hiccups associated with a move) which caused extra stress, frustration, and at times the need to vent via several inappropriate expletives which need not be repeated. Throughout the whole ordeal Nat maintained complete professionalism, worked on the issues over countless hours and a couple of sleepless nights, and reassured and updated me as she went on where things were at.
To say the move was a success wouldn’t be completely accurate, and unfortunately we then had to turn around and move the site AGAIN just 6 weeks later. Despite the heavy feeling in our hearts, we both dug deep and just got on with it. Again, Nat was wonderful at both the work she did in moving my site AND her reassurance and constant contact. Thankfully this time it was a resounding success and I know my site would be no where near as amazing as it is without her help and support.
If there was ever a 100% top notch developer and business mentor then Nat would have to be it. I am beyond thrilled with the work she has completed for me thus far and look forward to a long and prosperous partnership as my businesses continue to grow. Thank you for everything lovely lady!”
– Lisa Ratford
Natalie Crowe Designs has been working with local Genealogical Society ” Maitland & District Genealogical Society Inc” MDGS for short… to develop a new website to share the services and provide the public with a means to make enquiries about the historic information stored within the various resources the Society has.
MDGS underwent a name change and is now known as Maitland & Beyond Family History Inc. in 2016 and the new website reflects this change.
Designing the Website For MDGS.org.au
The original development was close to $3000 worth, with a great deal of time and planning as to what was needed long-term for the Society. Things like; Where the site would be going in the years that followed the development of the website and the simplicity needed so that members of the Society could self manage and update their new website.
I met with several members of the society at the Barracks at 17 Lindesay Street, East Maitland to discuss the website development needs and what would be best suited for the growing society – long term.
After the consult, I spent time going over what was currently available in way of an online presence and what other services were offering. Whilst there were very little in the way of offerings locally, I felt a strong connection with the Society and what the Society had to offer. I felt that the Society provided the local community with many an amazing resources, not only connecting the past with the present and helping people connect the dots but the many uncovered gems here, the preservation of our history and what we’d provide for future generations. My primary aim, whilst being in business, was to support and nurture… with the conscious intent of ensuring this type of resource was available for years to come.
Whilst I often donate time and funds to community services like this. I wanted to include at least a $600 discount from my current years “donation budget” as a way to give back, by the time I’d finished the proposal – from memory think we reached a collective to $870 worth of time donate to the Society free of charge as a means of supporting the amazing efforts of the volunteers at this not for profit service.
For more information on what the service offers – visit their website – http://mdgs.org.au
Maitland & District Genealogical Society Inc (MDGS) was originally formed in 1998 as the Maitland Family History Circle Inc. 12 years later the name was changed; and following many years operating from the Community Room at Maitland Library on Wednesday mornings, MDGS moved to its current location at the Mounted Police Barracks, 17 Lindesay Street, East Maitland in 2011. In 2016 MDGS became Maitland & Beyond Family History Inc.
Current operating times are:
- Wednesday, 9:30am – 3:00pm
- Saturday, 9:30am – 3:00pm
- Other times by appointment
While we are located in Maitland, our research is not restricted to Maitland alone. We can help you with your ancestors whether they lived locally or beyond; came free or convict; English, Scottish, Irish!
A sample of what we have available:
- An electronic database of people who are mentioned in our resources
- An extensive Library, that includes books on a variety of topics of interest to researchers, as well as research on specific families
- A large archive of research completed over many years
- NSW Registers of Baptisms, Burials and Marriages, 1787 – 1856 (microfilmed images of Parish Registers)
- Transcribed Parish and Cemetery Records from the local area and beyond
- Transcripts of Death Registers from the Maitland Court House, 1856 – 1945
- Pioneer Registers from the local area and beyond
- A large range of CDs and digital material from Australia and overseas
- Transcribed Electoral Rolls from our local area and beyond
- Land Records, Maps and Rate Books of our local area that can help you find where your ancestor lived and/or if they owned land
Hello from your local Hunter Valley Web Designer.
Today’s blog post is a little strange in the fact it’s about one of our amazing clients who actually decided to close down her website; Rosetta’s Mobile Massage. – rosettasmassage.com.au
Yep! You read right… Rosetta chose to close down her website developed by Natalie Crowe Designs…. So what on earth am I doing writing about it here????!! and WHY would I want to write a whole blog post about a client deciding not to use a website designed and built for her??
Well this blog post is about Rosetta’s experience. I have Rosetta’s permission to share our web development story and how our business journey has come about.
Rosetta contacted me some time ago … 16 maybe 18 months ago looking to setup a website. She was a little apprehensive with the process and wasn’t sure exactly what she wanted or what she wanted to with her new website but she knew she needed to have a website.
We got her started with a basic site and setup the content for her based on her ideas and content provision.
I themed the site much like a resort theme with “hot stones” as a part of an unofficial logo and make the site look as fresh and clean and appealing to Rosetta’s ideal target market – at that point – her target market was clients who were interested in getting mobile massage schedule, sometimes for parties and events or corporate gigs.
Rosetta offered services around and through-out the Hunter Valley, Pokolbin, Cessnock & Kurri Kurri areas. The website was made up of gorgeous blue and white tones:
The website was released out onto the internet and things got interesting… Whilst I can tell you Rosetta’s Story, Let’s let Rosetta share her experience..
“I was getting calls weekly about 5 a week due to the new website and people wanting group massages at local resorts at the Hunter Valley. As my business progressed at Kurri Bootcamp I couldn’t keep with the overload of calls that I had from the website and people were telling me that I needed to slow down, so much so that I decided to stop the website altogether, but I would recommend Natalie Crowe Designs to anyone that is just starting their own business. Natalie was helpful and supportive, she answered all my questions and was online and there when I needed her. ” – Rosetta Belcastro.
Whilst Rosetta’s website is scheduled for closure in November 2017. Rosetta is still very much open for business and is going strong. Her active facebook page 2327 Remedial Massage is evergreen and growing daily. Rosetta is still operating from the Kurri Bootcamp site on the Main Street in Kurri and has a great local client base here in the Hunter Valley.
For more information – please see the profile information below:
NOTE: prices are subject to change without notice, at the time of this blog post the information below was accurate.
Rosetta’s Mobile Massage – 0402392099
– Kurri Kurri Mobile Massage Servicing the Hunter Valley, Maitland & Newcastle areas
Massage Price List:
$35.00 30 minutes $70.00 a hour
Relaxation massage is a pain free way to help loosen up your muscles
and is great for those who have had a hard working week or feel like treating themselves to some TLC.
Pregnancy Massage – with Pregnancy Pillow
$35.00 30 minutes $70.00 a hour
Beneficial after the 2nd Trimester Helps to reduce lower back pain and general discomfort that comes with pregnancy
$40.00 30 minutes $80.00 a hour
Remedial massage works on muscular tension and chronic pain
I will assess which muscles are causing you pain and tailor a treatment plan to suit along with some stretching exercises.
Hot Stone Massage
$75.00 a hour – (Unavailable During Mobile Massage)
Hot stone massage is a specialty massage where the therapist uses smooth, heated stones as an extension of their own hands for ultimate relaxation. This service isn’t available as a mobile service
30minutes $30.00 60 minutes $60.00
Reflexology is a science based on the principle that there are reflex areas in the feet and is known for its ability to quickly relieve stress, harmonise the body and increase immunity.
- Available for mobile massages
- Fully qualified from AIAS membership with ATMS
- Available Monday thru to Sunday 9am to 5pm
Mobile available includes a $15.00 travel fee from Cessnock to Newcastle
Chair massages available for parties
$60.00 for every hour when you book a maximum of ten people
receive a $10.00 discount.
To request a booking:
Please contact us on any of the following mediums:
If you’d be interested in making an appointment with Rosetta -Remedial Massage Therapist:
Karma Rocks is dedicated to bringing you beautiful gemstone jewellery and gifts, customised to your style.
Whether you are after a bracelet, pendant or something
unique, Karma Rocks can help! We source the best gemstones from all over
the world, making sure they are the best quality before turning them
into a gift just for you.
Using the hand-stamping technique, your pieces can then be personalised with charms, pendants or unique pieces.
Karma Rocks Australia will happily design a piece specific to your style, please contact Karma Rocks via email@example.com to let us know your specific criteria.
Please have a look at the FAQ page for more information about Karma Rocks!
http://www.karmarocks.com.au or https://www.facebook.com/KarmaRocksAustralia/
Early this month we launched www.holfordwelding.com.au a local hunter valley business offering Welding, Fabrication, Vehicle Modification & Vehicle Repair – Hunter Valley and Australia Wide.
HOLFORD Engineering & Welding can provide all your Welding
Supervision & Inspection services complying with Australian &
International Standards in the Hunter Valley.
We also do Automotive Modifications like Engine Conversions, Hat Rod
Chassis Fabrication, Minor to Major repairs & Modification to Cars
& Light Commercial Vehicles
With 35 years experience in welding and fabrications and 35 years
experience in vehicle modification and repairs. Your local team at
Holford Engineering & Welding look forward to assisting your
♦ 35 years experience in Welding and Fabrication
♦ 35 years experience in Vehicle Modification and Repair
♦ Certified Structural & Pressure Welding Supervisor
♦ CERTIFIED PRESSURE WELDER – Mig, Tig, Stick
♦ Qualified Motor Mechanic.
We’re excited to share the launch of one of our newest clients websites. Introducing …. Phil’s Northern Towing!
Phil’s Northern Towing is a Newcastle & Hunter Valley (24/7 & Emergency Towing Service). If you Need Car Towing Newcastle and surrounding areas? Towing to and from the Hunter Region including Nelsons Bay, Maitland, Hunter Valley, Lake Macquarie and Central Coast. Day or night and available 24/7 hours in emergency, Phil’s Northern Towing Newcastle is your local towing service – Call Phil on 49684713.
Your local tow-truck driver; Phil, has decades of experience in Car Salvage, Car Accident Towing, Vehicle Breakdown Towing, Car Transport, Towing for insurance companies and more. Phil specialises in towing cars and small utility vehicles, with a 4
tonne towing capacity and ability tow two vehicles where needed.
Based in Mayfield, Phil is a local Novacastrian and has an extensive knowledge of the Newcastle and the Hunter Region.
Check out the website here: http://www.philsnortherntowing.com.au
as well as the Facebook Page