WordPress Website Design for Trades | Melbourne Case Study
Basement Wraps Australia Website Build
From Landing Page to a Full Business Website
I recently worked with Basement Wraps Australia to build a brand new website from scratch.
They already had their domain, hosting, and a simple landing page in place, but they needed a proper website that could showcase their work, build trust, and help generate enquiries from the right people.
The Client and the Goal
Basement Wraps Australia is a family-owned business, and Pedro is an incredibly talented artist who is clearly passionate about what he does. The business offers a wide range of creative services including vehicle wraps, murals, custom art, branding, sign writing, wraps, and more.
They have so many ways they can help small businesses stand out, so the website needed to reflect both the quality of their work and the breadth of what they offer.
Our goal was to create a website that would:
- Showcase examples of their work
- Make it easy for people to contact them and make enquiries
- Target the Melbourne area
- Build trust through Google reviews and a professional online presence
The Challenge
The challenge with this project was taking a very basic online presence and turning it into a website that could genuinely support the business.
It needed to look professional, clearly explain what Basement Wraps Australia offers, and visually highlight the quality and creativity behind the brand.
For service-based businesses, especially creative ones, the website needs to do more than just exist. It has to help potential clients quickly understand what the business does, whether they are a good fit, and how to take the next step.
What We Did
We built the site from the ground up with a strong focus on both presentation and practicality.
- Created a brand new WordPress website from scratch
- Structured the content to better reflect their services
- Added sections to exhibit examples of their work
- Built in clear ways for visitors to make enquiries
- Included Google reviews to help build trust and credibility
- Designed the site to better target their Melbourne-based audience
The Outcome
The finished website gives Basement Wraps Australia a much stronger online presence and a solid platform to grow from.
It now gives potential clients a much clearer picture of the quality of their work, the range of services available, and how to get in touch. It also better reflects the professionalism and creativity behind the business.
A Website and the Skills to Use It
One of the things I especially loved about this project is that it did not stop at the website build.
Basement Wraps Australia also invested in two of the NCDAcademy DIY short courses on blogging and learning how to back up and update their own website.
That means they now have both a professionally built website and the skills to take care of it moving forward, which is such a powerful combination.
Need a Website Built for Your Business?
If you are starting with a basic landing page or no real website at all, and you want something professional that helps your business stand out and generate enquiries, I can help.
