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Natalie Crowe Designs Blog | Web Design & Business Mentoring

12 Benefits of having a website

12 Benefits of Having A Website | Website Design Australia | Hunter Valley, Maitland, Newcastle

12 Benefits of Having A Website | Australia

Having a website can be an amazing tool for any business. Your website will mean, your potential customers can find you, purchase your products or services and make enquiries 365 days a year without you having to be driving the sales, it can increase your credibility and boost customer confidence. Check out the 12 benefits of having a website, and how as website can work for you:

  1. Having a website means credibility and accuracy of information made available about your business.
  2. A website works for you 365 days a year.
    – Even when you finish work for the day, your website keeps working round the clock.
  3. Your customers can access the information about your business, products and services at their leisure regardless of your operating hours.
  4. You are able to reach a larger target audience.
    – With the ability for potential clients all over the world to have access to your business.
  5. Your clients can make online enquiry 24 hours 7 days a week.
  6. You can use your website as an additional means of advertising.
  7. A website can increase sales.
  8. A website can increase how often your clients interact with your business.
  9. A website can increase customer confidence. 
    – For clients, knowing that they can get in contact with your
    business or find out more information about a service or product is
    reassuring.
  10. You can utilise statistical data to measure the success of your business online.
    – Things like seeing how many people visited your website over a
    period of time, what webpages they viewed and how long they are
    spending on your site.
  11. Website is often more cost effective then print media.
  12.  A website is dynamic and grows as your business does.
    – You can start out with a website that is very basic, simply
    offering your clients general information about your business and then
    later introduce other features for example online shopping, or bookings
    online.

 

Building your business & helping clients locate your business with a website:

Like every business owner, you understand that you need to
make it as easy as possible for your potential clients to locate your
business, and having your potential clients locate your business means
your business is one step closer to having them purchase your products
or utilise services and there are a many ways to of  making your
business more locatable,however, the easiest way starts with having your
own website. 
Almost everywhere you look the internet is readily, at the
click of a button you can type in any search phrase and locate any
number of businesses? So what if your clients knew your business name,
for example “Natalie Crowe Designs” they could search for you (click here for a sample)  or perhaps they typed in some keywords related to your business, on our case “Website Design Cessnock” (click here for a sample).
With a website, we can create an online presence that is optimised  to
be more likely to appear when clients search for these terms.

How do you fit everything into a busy lifestyle?

Whether you’re a stay at home parent, working for someone else, a self employed entrepreneur or managing someone else’s business or you are someone looking to start a business, one this is inevitable, there will always be things we have to do outside of making a living. It’s something we can all relate to… As a mum of one and owner/operator of 3 varying businesses, making the most out of my time is and has been a big focus point for me too… So much so, I wanted to do a little more research on the topic and try
and implement something practical into my own life and into the life of
my businesses. Our focus today is on “How do you fit everything into a busy lifestyle?”,

I’ve been in business since 2008. It’s been an experience, through growth of the business means the need to grow and evolve the way I manage my businesses and whilst this process has changed based on my needs, my recent discoveries have been working a treat for my productivity and I am really excited to see the results of my new process.

Best of all, all of this becomes the benchmark for me to start reviewing and improving myself, my life and my business in the process.

As with any project you do your groundwork and research your topics…

Originally I had started reading through a heap of different resources, things on time management and project management resources.

 I also had been working my way through The E-Myth Revisited by Michael E. Gerber.  Prior to this desire to really get myself sorted out in terms of productivity.

Whilst the E-Myth Revisited wasn’t solely “sorting out your busy life” it did have some really valuable points of wisdom.

Points of wisdom that will require me to be organised enough to establish them and implement them, as well as keep on top of them in order to ensure those processes are working effectively…

Next came a live session with the glorious Leonie Dawson.

Leonie Dawson is such a hoot! She is a fun loving, bubbly little burst of life, she is one of the most out there individuals I know, but in the same sense she resonates with me so much.

She is a self made millionaire, has two small children and is such a great contributor to women all over, not only that but she is a creator of the shining academy that I am a member of, along with the founder of the Shining Biz and Life workbooks that I am such a big fan of.

Anyway, fast track through this live stream Leonie was doing and she talks about how to blocks out her time, and allocates set time to different groups of activities…

Whilst this might seem commonsense, when you’re solely focused on “making money” and “getting your technical work done” you seemingly have little to no time to do anything else.

You often feel like you just can’t see where or how you’re supposed to fit in anything more than just doing the things that your business is employed to do…

How on earth do you fit in marketing, accounting,  networking, and in general growing your business whilst you’re not slaving away trying to just do what it is your business does? Right? 

How on earth could this process work? 

Well this concept of blocking out time to do sets of task really made sense for me.

The idea that if I could group the things I need to do into a bold group of tasks, then each week I’d be able to schedule relevant tasks to be completed in that allocated time-frame. 

Let me give you an example.

My primary groupings at the moment are:  

  • Management
  • Client Work (core of my business)
  • Content Creation
  • Education

Each of these blocks can entail a series of tasks – whilst these are just quick examples off the top of my head:

  • My management tasks may include invoicing, writing quotes, following up clients or scheduling time during my week.
  • Client Work – including any task related to doing what my business has been employed to do. This usually focuses on individual clients and their requirements.
  • Content Creation – may include blog writing, marketing and other elements of creation in my business – creation of connections with the outside world and my business.
  • Education – and this was a big one for me- I never felt I had time or enough time to educate myself of new things or bring in new pieces of knowledge – This is when I learn and implement new theories, new tools and new resources.

At this point in time these 4 areas cover me for most of my needs.  
——————-

YOUR TURN:

ACTION: Make a list of the areas you need or want time to develop.

——————-

 

Moving forward, it was time to work out how I could possibly fit all of those areas into a weekly schedule.

I worked out the 5 days a week I currently allocate to work, my start time and finish times; dependent on my daughter’s schooling hours, and then what I was willing to contribute of my evenings to my business.

I worked out a rough time of around 30 hours a week I would allocated in a roster. 

I then began planning out my time and working out what this would look like if I blocked my time in 30 minute intervals.

This was my first attempt:

 

This meant I had a large quantity of Client Work hours, as well as equal allocation for Management, Content Creation and Education.  

Obviously where needed I could minimize the time allocated for Management, Content Creation and/or Education dependent on my demand, however the FOUNDATIONS of organization were there!

Hooray!!! We have a schedule outline!!

At the beginning of every week, (I start on a Sunday evening) I keep a running list during the week of everything I need to get done, I review the list of tasks I have to complete.

I check my emails & my Microsoft Outlook email to-do list, my job bookings sheet and interactions with clients, reviewing each of the 4 categories, and then add the tasks to my weekly planning.

I put together a daily worksheet with the allocation of the blocks of time to suit the task they are allocated for.

I have my schedule on the wall in front of me so I know exactly what I should be doing and when, and I know I’ve allocated at minimum 30 hours a week to work both on and in my business.

I complete my worksheets at the start of each week, or sometimes a few weeks in advance depending on the events of the week.  But the big thing for me out of all of this has been such liberation – and the process has been amazing in terms of recognising new opportunities to work ON my business not just in it.

Now that I have this basic structure in place I can begin to fit more of the things I want and need into my schedule.   If I were to apply this to my personal life as well, I imagine there would be a profound awareness of exactly how much time we do have as individuals.

It’s going to be impossible to do EVERYTHING that we want to do every day of every year… it’s just not realistic – particularly with the lack of work/life balance many of us have – life doesn’t always run as clockwork, not to mention running your own business and raising a family or simply supporting yourself.

I had to really decide what was important to me and what started as reading a business book, listening to one of my favourite business icons and applying what I’ve learnt, has turned out to be an amazing thing.

Since applying this process, and having set time to write content, educate myself and manage my business, along with do the core work my business does, I have seen an increase in productivity and also manageability of my business.

I am less stressed as I know there is sufficient time to do the things I think are necessary, but it’s also made my life so much easier when it came down to the crunch to fit everything into a busy lifestyle.

Blocking my time has had such an impact on me, and I’d love to hear what you think about all of this, have you tried blocking your time? Do you have any tips or questions?  Visit our Facebook page http://www.facebook.com/nataliecrowedesigns and let us know your thoughts! We’d love to hear from you!

Great Business Mentoring Session

Had an amazing mentor session with a lovely local lady, we chatted in
relation to what she’d been learning after attending a local course and
the list of “to-dos” she’d prepared.. Things she’d like to do with her
website and within her business. We talked about how she’d achieve some
of those items and scoped out what was going to be the best avenue for
her to take to achieve her primary goals. Whilst all these are
standard production or outcomes during a mentor session, the
amazing part was to see the transformation in the lovely lady.. Whilst
she doesn’t see it as clearly, there is definite progression in what
she’s working towards and achieving..

We are all working on something… we are all trying to get
somewhere… to the next post.. to the next milestone… but sometimes
as business owners, as mums dads, siblings, friends and AS PEOPLE we
forget to appreciate our journey and how far we’ve come…

Keeping track of what you’re working towards, what you’ve achieved and most of all what changes you’ve made within yourself..

* Be that stepping up and accepting the challenge
* putting yourself out there… even just a little bit
* Being able to verbalise what you need and to be able to find strategy
on how to at least get to the NEXT step.. not to the end of the tunnel
but the next step… –

Whilst we fight so hard to try and have
it all figured out…all we really need to do at this point in time is
work out the NEXT step… not the 15 steps ahead.. we can’t take those
leaps until we’ve taken them…

You don’t have to have it all
figured out.. just know what you’re working for … the HOW will show
up.. if you keep working on next action you can take right now…

This evening was a pleasure! And to boot! I was so very impressed that
there was no need for Leonie Dawson Bird Course analogy…. 🙂 The bird was on course!!!

I love my job and seeing my awesome clients blossom
‪#‎businessmentoring‬ ‪#‎skype‬ ‪#‎theskyisthelimit‬

You are Greatness

Hey Lovelies 🙂

There is this idea out there about the way we as business people need to present ourselves.. the way we need to talk, the way we need to do things in order to meet the mainstream perception of what it is to be a business owner and how to run a business…

It’s like it’s a predefined destiny of a business owner to fit inside the box… It’s because someone else has said – NO you shouldn’t do XYZ and enough people followed suit and followed trend… That it’s held it’s ground…

As a mum, as a person, as a member of your family… as a member of society – when did you make the decision to follow trend? When did you “decide” that you needed to be more like everyone else to fit into your world and into your business?

Our lives are full of a plethora of colours, shapes and combinations of the two.. But the reality is… as a business owner.. as YOU are…. the only thing you need to be is YOU… You are enough…. you are greatness and you are capable of anything you set your mind to – and can achieve anything you actively work towards…

It you take away anything from this message – know that it’s ok to colour outside the lines, it’s ok to be different, it’s ok not to have all your shit together… As long as you keep moving forward -take down time when you fall… but always get back up and try again…. We owe it to ourselves to make this lifetime the very best it can be for us and future generations

Business is about making systems that work, business is about being an extension of yourself and sharing your gifts with the world…  Business is about providing something to the world that other people need and want – and you my dear are needed and wanted! You my dear have gifts the world it busting to find.. know … and utilise…  and in return for providing such brilliance you receive a commodity or exchange for time and energy in a dollar figure…   

So holding back on who you are in order to be who you think someone else wants you to be is truly just an injustice and it means that you’re limiting your potential to share your greatness with the world.

Be you.. be the authentic you.. the world needs more of that!  

Have an amazing day lovelies!

Nat X

Logo Design – Revive Health Clinic

Revive Health Clinic | Web Design Maitland

 

 

At the beginning of April we were given the opportunity to work with a lovely local Bolwarra Heights business; Revive Health Clinic, which is due to open in the coming weeks.

Revive Health Clinic offers individualised health services tailored to a clients needs.  The service treats conditions such as stress, anxiety, adrenal fatigue, digestive complaints, Women’s Health, Emotional Wellbeing, Immune Dysfunction and many more.  Supporting their clients in a number of ways, primarily prescribing liquid herbal medicines, herbal teas, Practitioner range of supplements, as well as providing diet and lifestyle advice and iridology assessments. Revive Health, is located at 150 Bolwarra Park Drive Bolwarra Heights, and  enquiries and bookings can be made via phone: 0421351934. 

Logo Design Process 

Owner; Cheree, ordered the LOGO DESIGN via the Natalie Crowe Designs website, the order came through to our system and we gathered more information about Cheree’s preferences for her business. We processed the initial deposit and started working through Cheree’s ideas, and variations in colours and layout of the design until we came up with something that Cheree was happy with, the process didn’t take too long to complete and formalised the design, get it into Illustrator and get it coloured and ready for use.   Lastly we process the final payment and packaged the files up for Cheree ready to use.

This is the final approved design we put together! 

 

 

Whilst Cheree is still getting the business setup, she has created the foundations of a facebook page which you can follow her progress.
Head over there now: Revive Health Clinic Facebook Page.

or alternatively if you’re interested in getting a new logo designed head over to our LOGO DESIGN Page to learn more.

Emarketing – Aweber VS Mailchimp

2016 – Comparison of  Aweber  Vs. Mailchimp

Thought this may interest some of our readers.

Comparing email marketing providers – Aweber and  MailChimp  – both are great companies however which one is better for a business owner just starting out??  This post primary touches on costing and value for money.

So just looking at the two account aweber and mailchimp…. they appear much of a “muchness” …  they both offer a free account for users just starting, they have a great range of tools and analytics and require paid account for these type of things including autoresponder or automation in workflows so to speak..

Mailchimp increase your monthly cost as you climb their milestones… the major difference I am noticing is that they have  smaller milestones than  aweber, but this is essentially good because you only pay for what you’ll use… 

In all cases, you have to cross their  quota before they will up your package…

Note these  figures are taken straight of their websites and are correct at the time of posting however these will vary depending on when you are reading this post.  Check back with the original source pricing pages for most relevant information.

AWEBER:

Aweber charge you  in intervals of:
COST IN USD    $19/mo    $29/mo     $49/mo         $69/mo          $149/mo
SUBSCRIBERS:   0–500       501–2,500  2,501–5,000  5,001–10,000   10,001–25,000

Where as MailChimp creep in smaller intervals but you pay only when you go over the previous smaller intervals. Or more specifically for what you’re using

Mailchimp

There’s an online “calculator” you can key in how many subscriber you anticipate as to what you’d use on a monthly basis.

Found here:  http://mailchimp.com/pricing/growing-business/

But just quickly  a few notes:
UNLIMITED EMAILS & PRICES ARE IN USD

————————
Subscribers / Cost per month
————————
1,001 – 1,500   -$20.00
1,501 – 2,000  -$25.00
2,001 – 2,500 -$30.00
2,501 – 2,600  -$35.00

2,601 – 2,700 -$40.00
2,701 – 2,800 -$45.00
2,801 – 5,000 -$50.00
5,001 – 5,200 -$55.00
5,201 – 5,400 -$60.00

5,401 – 5,600  – $65.00
5,601 – 5,800  – $70.00
5,801 – 10,000 – $75.00
10,001 – 10,200 – $80.00
10,201 – 10,400 – $85.00

Skip a head a few.
12,601 – 12,800 – $145.00
12,801 – 25,000- $150.00 <— $1 more than Aweber but much of a muchness

Long term the minimal pricing difference is something to consider, whilst you can pay in smaller increments for MailChimp it really depends on your familiarity with the system and what you prefer in terms of the interface to manage your account.

I personally like MailChimp, however Aweber is equally as popular..

Starting out on the first milestone…
Aweber charges $19USD/M for up to 500 subscribers
MailChimp charge $20USD/M for up to 1501 Subscribers

When you look at it like that MailChimp has the upper hand..  For 1 extra USD you get another 1000 subscribers!

In any case, both accounts offer a FREE account.. Why not trial both, setup a free about and have a look around, review their how to videos and see what feels right for you. It doesn’t have to be a major ordeal to get this underway..

The biggest thing is to take some sort of positive step forward.

If it’s worth researching it’s worth doing something about!

Website Launch: Holford Welding & Engineering

Early this month we launched  www.holfordwelding.com.au a local hunter valley business  offering Welding, Fabrication, Vehicle Modification & Vehicle Repair – Hunter Valley and Australia Wide.


HOLFORD Engineering & Welding can provide all your Welding
Supervision & Inspection services complying with Australian &
International Standards in the Hunter Valley.

We also do Automotive Modifications like Engine Conversions, Hat Rod
Chassis Fabrication, Minor to Major repairs & Modification to Cars
& Light Commercial Vehicles

With 35 years experience in welding and fabrications and 35 years
experience in vehicle modification and repairs.  Your local team at
Holford Engineering & Welding look forward to assisting your
enquiries.

       ♦ 35 years experience in Welding and Fabrication
       ♦ 35 years experience in Vehicle Modification and Repair
       ♦ Certified Structural & Pressure Welding Supervisor
       ♦ CERTIFIED PRESSURE WELDER – Mig, Tig, Stick
       ♦ Qualified Motor Mechanic.

February – Flying Fast!

February seemed to fly by so fast..  The first 3 weeks were packed with  client work and getting things in order for my trip to Canberra for a business retreat, the last was the week that was my personal retreat and really stepping into another level of business knowledge and understanding:

The goals this month were to:

* Take on 3 new website clients, [ SUCCESS ] * Schedule in around 100 hours of work within first 3 weeks of Feb  [ SUCCESS ] * Implement Maintenance Top Up Service  [ SUCCESS ] * Read first 3 Chapters of E-Myth Revisited  [ SUCCESS ] * Prepare for Solo Trip to Canberra for Leonie Dawson’s Shining Business Retreat – Canberra [ SUCCESS ] * Be the sponge…. soak up everything I could at the Shining Business Retreat! [ SUCCESS ]

 
I want to do a whole other blog post on the retreat as it was truly magical… and something that I am so grateful to have been a part of. The people I met, the knowledge I gained and the overall stepping out of my comfort zone in order to drive 4 1/2 hours out to Canberra one way – on my own  adventure, away from my family  and really soak up 4 days  of amazing experiences  2 days of  business retreat with the wonderful LEONIE DAWSON AND GRANT ANDREW, to take a solid focus on ME and MY BUSINESS.

I came back with a new prospective, with new inspiration and new focus on what I wanted to achieve..  

I came back with new amazing friends, Jennifer, Cheralyn to name a few!

I am so grateful for this entire month! It’s been wonderful!
To many more great things!!!

Phil’s Northern Towing – Website Launched

 

We’re excited to share the launch of one of our newest clients websites. Introducing …. Phil’s Northern Towing!

Phil’s Northern Towing is a Newcastle & Hunter Valley (24/7 & Emergency Towing Service). If you Need Car Towing Newcastle and surrounding areas? Towing to and from the Hunter Region including Nelsons Bay, Maitland, Hunter Valley, Lake Macquarie and Central Coast. Day or night  and available 24/7 hours in emergency, Phil’s Northern Towing Newcastle is your local towing service – Call Phil on 49684713.

Your local tow-truck driver; Phil, has decades of experience in Car Salvage, Car Accident Towing, Vehicle Breakdown Towing, Car Transport, Towing for insurance companies and more. Phil specialises in towing cars and small utility vehicles, with a 4
tonne towing capacity and ability tow two vehicles where needed.

Based in Mayfield, Phil is a local Novacastrian and has an extensive knowledge of the Newcastle and the Hunter Region.

Check out the website here: http://www.philsnortherntowing.com.au

as well as the Facebook Page 
https://www.facebook.com/philsnortherntowing

Website Launch : Century Salvage – Vintage Industrial Furniture

We’re excited to share the wonderful updates we’ve just completed and launch of their new Vintage Industrial Furniture
Website. The website features, Antique /Bric-a-brac, Contemporary Art,
Sculptural Lighting and a range of Vintage industrial furniture.
 

Check out the website at http://www.centurysalvage.com.au/
#vintageindustrialfurniture #huntervalley
 

You can also find the Century Salvage team on facebook:
https://www.facebook.com/centurysalvage/