Natalie Crowe Designs Blog | Web Design & Business Mentoring

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Logo Design Hunter Valley & Maitland | Fermaculture Farm

Logo Design Hunter Valley

Hello hello lovelies!  Nat here, over the past few months we’ve been busily working on a number of projects ranging from logo design, web design and development projects and business mentoring, and we wanted to share with you a recent logo design completed most recently.

We were contacted by the lovely Emily from Fermaculture Farm (also known as The Sacred Cookfire on Facebook) to design a new logo for the farm and their ventures…

We put together several designs and submitted them for review.

We played around with the design until we got it to something Emily was happy with.

This was our design :

Logo Design Hunter Valley - Fermaculture Farm


The logo was them used as a part of the new facebook branding for the Fermaculture Farm Facebook page:



Sample Facebook Profile Images ( Above)

We used some of Emily’s images to create the profile picture and the above cover image for her social media page. 

This is what it looks like once implemented on Emily’s Facebook page. Doesn’t it look great!



Down to earth Skype Business Mentoring Hunter Valley

Hi there! My name is Natalie Crowe from NatalieCroweDesigns.com.au, I operate a website design and mentoring business.  I’m based in the Hunter Valley NSW, Australia and I work with clients all over the world to build their online presence as well as grow their businesses.

I’m putting this little video together to provide an introduction to a new services or an adaptation to my existing business mentoring service we offer clients through the use of SKYPE; an application that’s available on phones and computers which you can make web calls, share files and video with a caller.


After working with a number of my clients and in my own business, it can be really difficult to separate what is just business and what is life, as a self employed work at home parent, I understand times those “boundaries”  can get pretty murky.. where one starts and stops is not always clear, through in a mix of kids, or family or just life… and then business and making a living.. It can definitely be a juggling act…

The “business mentoring” service on offer usually encapsulate all of that and more… Whilst those things aren’t business they still impact you.. and they are still a part of your life…  I aim to provide you with a support service to move you forward in your business goals, but acknowledge that there is going to be “life” adventures along the way…

My aim is to utilise the wide skill-set I have to help get you from where you are to where you want to be.

I’m a 29 year old work at home parent, I have my beautiful 8 year old daughter full-time.  I started my 1 month before she was born. So believe me when I say I can relate to what it’s like raising a family and building a business from scratch.   

My Hunter Valley Based Businesses:

I now own a couple of different faucets of my business, I have my two service businesses which offer website design and mentoring and I operate another product based business (Natalie Crowe Designs Crystals) 6 months of the year which sells crystals – semi precious stones and gifts, online and through local markets in the Cessnock and Hunter Valley area..

My Skills and Knowledge:

I have completed a bunch of courses in relation to business management and personal development courses, I studied youth work through TAFE as well website design and development diploma.

I have a great deal of knowledge in regards to setting up businesses online, including social media, search engine optimisation, marketing, branding etc.

I offer also training and tutorials on how to use the technology we setup as well as custom training tailored around your needs – so for example you’ve got an existing website and you need to learn how to use it. Natalie Crowe Designs offers one on one Skype sessions to do this.

My aim is to be of service. Helping you work out what you want and  how to get there is a passion of mine. I love problem solving and helping my clients do more than just get online..

  • From small business coaching,
  • business planning,
  • Personal Development,
  • streamlining business processes,
  • clarifying visions,
  • goal setting
  • implementation of action plans 
  • and so much more.

I’m your girl!

You are not alone in business! 

The idea that no matter what stage of business you are in, sometimes you just need a sounding board, some guidance accountability and some help to get your ideas out of your head and help you implement them.

From the words of my existing clients – some call it “hand holding”  – others say they “no longer have to go it alone”.  It can be such a relief knowing that when you get stuck you can pick up the phone or send a message and say HELLLLLP I’m stuck..   and we can work through it.

Whilst I don’t pretend to have all the answers, I do have a passion for helping people,  a keen sense of direction and knowledge on a wide range of topics…   so changes are if I don’t personally have the answer I will direct you to local resources that do..  Just having that sounding board there is such a safety at times and often we just need time to process in order to find a solution.

So how does this down to earth mentoring work? 

You could be anywhere in the world,  We jump on skype and have chat about what’s happening for you.

I’ve setup three session sets of:

  • 60 minute
  • 90 minute
  • & 120 minute sessions

These can be booked in individually on a week to week arrangement or booking in advance on a 3 and 6 weekly sessions plan will receive plan bonuses* .

Session prices start from $66 for a 60 minute session, $99 for a 90 minute session and  $132 for 120 minute session.

We now also have payment plans setup – and can accept VISA, MASTERCARD and/or PayPal as methods of payment.

For each session, I encourage you to take some time before your session, to make a list of things that are coming up for you or that you’d like work on.

During your session we’ll work out the best direction moving forward for you:
You may like support and mentoring on:

  • Personal Development or business issues
  • Web or technical support – I can work with you to complete various tasks, that you’d like to do – setup your some sort of form, problem solve an error or edit your website.
  • One on one training and tutorials; teaching you how to complete various tasks.  

Being in business especially working from home can be very isolating. If you’ve got kids at home it can be even more challenging. So to have that personalized connection and support each week and  that extra time set aside for YOU – it can be so empowering.

I’m here to help, and I am keen to work with anyone who’s interested in the wide range of skills I offer.

As mentioned above, my rates start at $66.00 for an hourly session however I’m offering FREE 30 minute Skype sessions to 5 individuals who would like to get started.

Simply contact us:

  • via our website CONTACT US PAGE
  • via email support@nataliecrowedesigns.com
  • via SKYPE – username: NatalieCroweDesigns
  • or via Facebook – http://www.facebook.com/nataliecrowedesigns 

Face to the Name – Self Care – Do your best

Hey lovely people,

Today I felt the need to break out the camera and put a name to the face of NCD.. All be it a very low res – probably should have brushed my hairstyle photo it was more to say Hey there!  The world needs what you offer – so take care of yourself.   Self care is so important!

Below is the post I shared on Facebook Today that at the time was more of an outward reminder and a recap not only for me but for you guys to remember you’re only human  we all get caught up sometimes working in our businesses and forget to look after ourselves and work ON our businesses.

 For me that realisation came when it’s been almost 8 weeks since I have shared about what we’re working on here at NCD Headquarters, the logo designs, the web design work and much more… 

 I’m in the midst of getting it all sorted out and getting the portfolio updated and blog posts written to share some of the amazing businesses we’ve been working with and what we’ve been doing over the last few months.

We will be looking to take on some new client projects in the coming weeks so if you’re interested in getting a website, looking to improve your search engine ranking or interested in setting up paid advertising we’ll be offering more of these services in the coming weeks.

Check out the Facebook post below – there’s some real insights!
Let us know your thoughts! 🙂

12 Benefits of having a website

Having a website can be an amazing tool for any business. Your website will mean, your potential customers can find you, purchase your products or services and make enquiries 365 days a year without you having to be driving the sales, it can increase your credibility and boost customer confidence. Check out the 12 benefits of having a website, and how as website can work for you:

  1. Having a website means credibility and accuracy of information made available about your business.
  2. A website works for you 365 days a year.
    – Even when you finish work for the day, your website keeps working round the clock.

  3. Your customers can access the information about your business, products and services at their leisure regardless of your operating hours.
  4. You are able to reach a larger target audience.
    – With the ability for potential clients all over the world to have access to your business.

  5. Your clients can make online enquiry 24 hours 7 days a week.
  6. You can use your website as an additional means of advertising.
  7. A website can increase sales.
  8. A website can increase how often your clients interact with your business.
  9. A website can increase customer confidence. 
    – For clients, knowing that they can get in contact with your
    business or find out more information about a service or product is
  10. You can utilise statistical data to measure the success of your business online.
    – Things like seeing how many people visited your website over a
    period of time, what webpages they viewed and how long they are
    spending on your site.
  11. Website is often more cost effective then print media.
  12.  A website is dynamic and grows as your business does.
    – You can start out with a website that is very basic, simply
    offering your clients general information about your business and then
    later introduce other features for example online shopping, or bookings


Building your business & helping clients locate your business with a website:

Like every business owner, you understand that you need to
make it as easy as possible for your potential clients to locate your
business, and having your potential clients locate your business means
your business is one step closer to having them purchase your products
or utilise services and there are a many ways to of  making your
business more locatable,however, the easiest way starts with having your
own website. 
Almost everywhere you look the internet is readily, at the
click of a button you can type in any search phrase and locate any
number of businesses? So what if your clients knew your business name,
for example “Natalie Crowe Designs” they could search for you (click here for a sample)  or perhaps they typed in some keywords related to your business, on our case “Website Design Cessnock” (click here for a sample).
With a website, we can create an online presence that is optimised  to
be more likely to appear when clients search for these terms.

How do you fit everything into a busy lifestyle?

Whether you’re a stay at home parent, working for someone else, a self employed entrepreneur or managing someone else’s business or you are someone looking to start a business, one this is inevitable, there will always be things we have to do outside of making a living. It’s something we can all relate to… As a mum of one and owner/operator of 3 varying businesses, making the most out of my time is and has been a big focus point for me too… So much so, I wanted to do a little more research on the topic and try
and implement something practical into my own life and into the life of
my businesses. Our focus today is on “How do you fit everything into a busy lifestyle?”,

I’ve been in business since 2008. It’s been an experience, through growth of the business means the need to grow and evolve the way I manage my businesses and whilst this process has changed based on my needs, my recent discoveries have been working a treat for my productivity and I am really excited to see the results of my new process.

Best of all, all of this becomes the benchmark for me to start reviewing and improving myself, my life and my business in the process.

As with any project you do your groundwork and research your topics…

Originally I had started reading through a heap of different resources, things on time management and project management resources.

 I also had been working my way through The E-Myth Revisited by Michael E. Gerber.  Prior to this desire to really get myself sorted out in terms of productivity.

Whilst the E-Myth Revisited wasn’t solely “sorting out your busy life” it did have some really valuable points of wisdom.

Points of wisdom that will require me to be organised enough to establish them and implement them, as well as keep on top of them in order to ensure those processes are working effectively…

Next came a live session with the glorious Leonie Dawson.

Leonie Dawson is such a hoot! She is a fun loving, bubbly little burst of life, she is one of the most out there individuals I know, but in the same sense she resonates with me so much.

She is a self made millionaire, has two small children and is such a great contributor to women all over, not only that but she is a creator of the shining academy that I am a member of, along with the founder of the Shining Biz and Life workbooks that I am such a big fan of.

Anyway, fast track through this live stream Leonie was doing and she talks about how to blocks out her time, and allocates set time to different groups of activities…

Whilst this might seem commonsense, when you’re solely focused on “making money” and “getting your technical work done” you seemingly have little to no time to do anything else.

You often feel like you just can’t see where or how you’re supposed to fit in anything more than just doing the things that your business is employed to do…

How on earth do you fit in marketing, accounting,  networking, and in general growing your business whilst you’re not slaving away trying to just do what it is your business does? Right? 

How on earth could this process work? 

Well this concept of blocking out time to do sets of task really made sense for me.

The idea that if I could group the things I need to do into a bold group of tasks, then each week I’d be able to schedule relevant tasks to be completed in that allocated time-frame. 

Let me give you an example.

My primary groupings at the moment are:  

  • Management
  • Client Work (core of my business)
  • Content Creation
  • Education

Each of these blocks can entail a series of tasks – whilst these are just quick examples off the top of my head:

  • My management tasks may include invoicing, writing quotes, following up clients or scheduling time during my week.
  • Client Work – including any task related to doing what my business has been employed to do. This usually focuses on individual clients and their requirements.
  • Content Creation – may include blog writing, marketing and other elements of creation in my business – creation of connections with the outside world and my business.
  • Education – and this was a big one for me- I never felt I had time or enough time to educate myself of new things or bring in new pieces of knowledge – This is when I learn and implement new theories, new tools and new resources.

At this point in time these 4 areas cover me for most of my needs.  


ACTION: Make a list of the areas you need or want time to develop.



Moving forward, it was time to work out how I could possibly fit all of those areas into a weekly schedule.

I worked out the 5 days a week I currently allocate to work, my start time and finish times; dependent on my daughter’s schooling hours, and then what I was willing to contribute of my evenings to my business.

I worked out a rough time of around 30 hours a week I would allocated in a roster. 

I then began planning out my time and working out what this would look like if I blocked my time in 30 minute intervals.

This was my first attempt:


This meant I had a large quantity of Client Work hours, as well as equal allocation for Management, Content Creation and Education.  

Obviously where needed I could minimize the time allocated for Management, Content Creation and/or Education dependent on my demand, however the FOUNDATIONS of organization were there!

Hooray!!! We have a schedule outline!!

At the beginning of every week, (I start on a Sunday evening) I keep a running list during the week of everything I need to get done, I review the list of tasks I have to complete.

I check my emails & my Microsoft Outlook email to-do list, my job bookings sheet and interactions with clients, reviewing each of the 4 categories, and then add the tasks to my weekly planning.

I put together a daily worksheet with the allocation of the blocks of time to suit the task they are allocated for.

I have my schedule on the wall in front of me so I know exactly what I should be doing and when, and I know I’ve allocated at minimum 30 hours a week to work both on and in my business.

I complete my worksheets at the start of each week, or sometimes a few weeks in advance depending on the events of the week.  But the big thing for me out of all of this has been such liberation – and the process has been amazing in terms of recognising new opportunities to work ON my business not just in it.

Now that I have this basic structure in place I can begin to fit more of the things I want and need into my schedule.   If I were to apply this to my personal life as well, I imagine there would be a profound awareness of exactly how much time we do have as individuals.

It’s going to be impossible to do EVERYTHING that we want to do every day of every year… it’s just not realistic – particularly with the lack of work/life balance many of us have – life doesn’t always run as clockwork, not to mention running your own business and raising a family or simply supporting yourself.

I had to really decide what was important to me and what started as reading a business book, listening to one of my favourite business icons and applying what I’ve learnt, has turned out to be an amazing thing.

Since applying this process, and having set time to write content, educate myself and manage my business, along with do the core work my business does, I have seen an increase in productivity and also manageability of my business.

I am less stressed as I know there is sufficient time to do the things I think are necessary, but it’s also made my life so much easier when it came down to the crunch to fit everything into a busy lifestyle.

Blocking my time has had such an impact on me, and I’d love to hear what you think about all of this, have you tried blocking your time? Do you have any tips or questions?  Visit our Facebook page http://www.facebook.com/nataliecrowedesigns and let us know your thoughts! We’d love to hear from you!

Great Business Mentoring Session

Had an amazing mentor session with a lovely local lady, we chatted in
relation to what she’d been learning after attending a local course and
the list of “to-dos” she’d prepared.. Things she’d like to do with her
website and within her business. We talked about how she’d achieve some
of those items and scoped out what was going to be the best avenue for
her to take to achieve her primary goals. Whilst all these are
standard production or outcomes during a mentor session, the
amazing part was to see the transformation in the lovely lady.. Whilst
she doesn’t see it as clearly, there is definite progression in what
she’s working towards and achieving..

We are all working on something… we are all trying to get
somewhere… to the next post.. to the next milestone… but sometimes
as business owners, as mums dads, siblings, friends and AS PEOPLE we
forget to appreciate our journey and how far we’ve come…

Keeping track of what you’re working towards, what you’ve achieved and most of all what changes you’ve made within yourself..

* Be that stepping up and accepting the challenge
* putting yourself out there… even just a little bit
* Being able to verbalise what you need and to be able to find strategy
on how to at least get to the NEXT step.. not to the end of the tunnel
but the next step… –

Whilst we fight so hard to try and have
it all figured out…all we really need to do at this point in time is
work out the NEXT step… not the 15 steps ahead.. we can’t take those
leaps until we’ve taken them…

You don’t have to have it all
figured out.. just know what you’re working for … the HOW will show
up.. if you keep working on next action you can take right now…

This evening was a pleasure! And to boot! I was so very impressed that
there was no need for Leonie Dawson Bird Course analogy…. 🙂 The bird was on course!!!

I love my job and seeing my awesome clients blossom
‪#‎businessmentoring‬ ‪#‎skype‬ ‪#‎theskyisthelimit‬

You are Greatness

Hey Lovelies 🙂

There is this idea out there about the way we as business people need to present ourselves.. the way we need to talk, the way we need to do things in order to meet the mainstream perception of what it is to be a business owner and how to run a business…

It’s like it’s a predefined destiny of a business owner to fit inside the box… It’s because someone else has said – NO you shouldn’t do XYZ and enough people followed suit and followed trend… That it’s held it’s ground…

As a mum, as a person, as a member of your family… as a member of society – when did you make the decision to follow trend? When did you “decide” that you needed to be more like everyone else to fit into your world and into your business?

Our lives are full of a plethora of colours, shapes and combinations of the two.. But the reality is… as a business owner.. as YOU are…. the only thing you need to be is YOU… You are enough…. you are greatness and you are capable of anything you set your mind to – and can achieve anything you actively work towards…

It you take away anything from this message – know that it’s ok to colour outside the lines, it’s ok to be different, it’s ok not to have all your shit together… As long as you keep moving forward -take down time when you fall… but always get back up and try again…. We owe it to ourselves to make this lifetime the very best it can be for us and future generations

Business is about making systems that work, business is about being an extension of yourself and sharing your gifts with the world…  Business is about providing something to the world that other people need and want – and you my dear are needed and wanted! You my dear have gifts the world it busting to find.. know … and utilise…  and in return for providing such brilliance you receive a commodity or exchange for time and energy in a dollar figure…   

So holding back on who you are in order to be who you think someone else wants you to be is truly just an injustice and it means that you’re limiting your potential to share your greatness with the world.

Be you.. be the authentic you.. the world needs more of that!  

Have an amazing day lovelies!

Nat X

Logo Design – Revive Health Clinic



At the beginning of April we were given the opportunity to work with a lovely local Bolwarra Heights business; Revive Health Clinic, which is due to open in the coming weeks.

Revive Health Clinic offers individualised health services tailored to a clients needs.  The service treats conditions such as stress, anxiety, adrenal fatigue, digestive complaints, Women’s Health, Emotional Wellbeing, Immune Dysfunction and many more.  Supporting their clients in a number of ways, primarily prescribing liquid herbal medicines, herbal teas, Practitioner range of supplements, as well as providing diet and lifestyle advice and iridology assessments. Revive Health, is located at 150 Bolwarra Park Drive Bolwarra Heights, and  enquiries and bookings can be made via phone: 0421351934. 

Logo Design Process 

Owner; Cheree, ordered the LOGO DESIGN via the Natalie Crowe Designs website, the order came through to our system and we gathered more information about Cheree’s preferences for her business. We processed the initial deposit and started working through Cheree’s ideas, and variations in colours and layout of the design until we came up with something that Cheree was happy with, the process didn’t take too long to complete and formalised the design, get it into Illustrator and get it coloured and ready for use.   Lastly we process the final payment and packaged the files up for Cheree ready to use.

This is the final approved design we put together! 



Whilst Cheree is still getting the business setup, she has created the foundations of a facebook page which you can follow her progress.
Head over there now: Revive Health Clinic Facebook Page.

or alternatively if you’re interested in getting a new logo designed head over to our LOGO DESIGN Page to learn more.

Karma Rocks Australia is Back – Handstamped Jewellery

Karma Rocks is dedicated to bringing you beautiful gemstone jewellery and gifts, customised to your style.

Whether you are after a bracelet, pendant or something
unique, Karma Rocks can help! We source the best gemstones from all over
the world, making sure they are the best quality before turning them
into a gift just for you.

Using the hand-stamping technique, your pieces can then be personalised with charms, pendants or unique pieces.

Karma Rocks Australia will happily design a piece specific to your style, please contact Karma Rocks via info@karmarocks.com.au to let us know your specific criteria.

Please have a look at the FAQ page for more information about Karma Rocks!

http://www.karmarocks.com.au or https://www.facebook.com/KarmaRocksAustralia/

Emarketing – Aweber VS Mailchimp

Thought this may interest some of our readers.

Comparing email marketing providers – Aweber and  MailChimp  – both are great companies however which one is better for a business owner just starting out??  This post primary touches on costing and value for money.

So just looking at the two account aweber and mailchimp…. they appear much of a “muchness” …  they both offer a free account for users just starting, they have a great range of tools and analytics and require paid account for these type of things including autoresponder or automation in workflows so to speak..

Mailchimp increase your monthly cost as you climb their milestones… the major difference I am noticing is that they have  smaller milestones than  aweber, but this is essentially good because you only pay for what you’ll use… 

In all cases, you have to cross their  quota before they will up your package…

Note these  figures are taken straight of their websites and are correct at the time of posting however these will vary depending on when you are reading this post.  Check back with the original source pricing pages for most relevant information.


Aweber charge you  in intervals of:
COST IN USD    $19/mo    $29/mo     $49/mo         $69/mo          $149/mo
SUBSCRIBERS:   0–500       501–2,500  2,501–5,000  5,001–10,000   10,001–25,000

Where as MailChimp creep in smaller intervals but you pay only when you go over the previous smaller intervals. Or more specifically for what you’re using


There’s an online “calculator” you can key in how many subscriber you anticipate as to what you’d use on a monthly basis.

Found here:  http://mailchimp.com/pricing/growing-business/

But just quickly  a few notes:

Subscribers / Cost per month
1,001 – 1,500   -$20.00
1,501 – 2,000  -$25.00
2,001 – 2,500 -$30.00
2,501 – 2,600  -$35.00

2,601 – 2,700 -$40.00
2,701 – 2,800 -$45.00
2,801 – 5,000 -$50.00
5,001 – 5,200 -$55.00
5,201 – 5,400 -$60.00

5,401 – 5,600  – $65.00
5,601 – 5,800  – $70.00
5,801 – 10,000 – $75.00
10,001 – 10,200 – $80.00
10,201 – 10,400 – $85.00

Skip a head a few.
12,601 – 12,800 – $145.00
12,801 – 25,000- $150.00 <— $1 more than Aweber but much of a muchness

Long term the minimal pricing difference is something to consider, whilst you can pay in smaller increments for MailChimp it really depends on your familiarity with the system and what you prefer in terms of the interface to manage your account.

I personally like MailChimp, however Aweber is equally as popular..

Starting out on the first milestone…
Aweber charges $19USD/M for up to 500 subscribers
MailChimp charge $20USD/M for up to 1501 Subscribers

When you look at it like that MailChimp has the upper hand..  For 1 extra USD you get another 1000 subscribers!

In any case, both accounts offer a FREE account.. Why not trial both, setup a free about and have a look around, review their how to videos and see what feels right for you. It doesn’t have to be a major ordeal to get this underway..

The biggest thing is to take some sort of positive step forward.

If it’s worth researching it’s worth doing something about!