Natalie Crowe Designs Blog | Web Design & Business Mentoring

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Virtual PA Lancashire – Busy Lizzie – New UK Client

Goooooooooood Morning Everyone hope you’re having an amazing Wednesday! πŸ™‚

We’ve been super busy working with some amazing clients since the new year and wanted to introduce you to one of the projects we’ve been working on.

Introducing Busy Lizzie Personal Assistant a UK based virtual assistant based in Lancashire.

We worked with Lizzie to rebuild her old website to a new much more modern and practical website. The website is a WordPress site complete with blog, contact form and an easy to use page builder element so make managing the site a breeze.

We’ve optimized the load speed of the site so it’s favorable to the search engines and targeted relevant search terms that would see her progressively work her way to the top of the search engines for her chose key search phrases.

Couple this with the ability to continue to grow her content and optimize her own blog posts based on the guidance of key plugins like Yoast, and Lizzie is well on her way!

Why not try searching for Lizzie today?

For best results open your browser in private or incognito mode. What this does is gives you a fresh search experience and doesn’t take into consideration any other search criteria or previous pages you’ve visited into account. You actually use this method to check your own status on the search engines.

With your browser in private (ie, mozilla firefox & safari) or incognito mode (chrome) – type in www.google.com and search for “Virtual PA Lancashire” you’ll see Lizzie’s site is slowly working it’s way up the organic rankings.

Whilst Lizzie’s site is not quite in the number one position with consistent content and engagement with her site. This will improve over time.

It’s been an absolute pleasure working with Lizzie and we’ll be working together on a few additional projects moving forward.

You can find out more about Lizzie by visiting her:

Strive For Autism – Autism Hunter Valley Support Group

Strive For Autism Hunter Valley website launch!


I am pleased to announce the launch of striveforautism.org.au and look forward to supporting this local community group in 2018 to provide much needed support and resources for our Hunter Valley Autism Community.

In March 2017,  we were contacted by Maxine Baird from Bairds Real Estate in regards to a possible collaboration in terms of the development for a new website for the Hunter Valley Autism Support Group –  Strive For Autism.

The Strive for Autism support groupβ€―was formed in 2007 by a group of dedicated parents and friends of individuals who have an Autism Spectrum Disorders (ASD). Originally formed to provide parents in the Cessnock area with a support group where they could come together to support each other by sharing stories and advice, it has developed over the years, becoming involved in many activities to raise community awareness and increase support for families and individuals with ASD.

New Strive For Autism – Hunter Valley website:

Strive for Autism had an existing website for the organisation which offered a great foundation however given the growth in participation and overall achievements of the organisation, it was clear that a brand new website complete with:

  •  an online Members Area,
  •  Dedicated resources directory,
  • The ability to share their achievements,
  • The ability provide the public with relevant information and updates in the form of a news / blog
  • Provide a point of connection, contact and a go to for ASD resources for our community.

Strive for Autism Website Hunter Valley Features
After discussing the organisations requirements, I detailed all of the possibilities I could come up with, based on a series of notes provided, these notes outlined roughly that the site would have a minimum of 30 pages, need to be connected with the social media platforms, be easy to manage and update.  

Example Sitemap Draft:

Strive For Autism Draft Website Sitemap

Strive For Autism Quarterly Meetings – Koe-Nara Cessnock.

I was welcomed to the organisations quarterly meeting at the Koe-Nara building at Cessnock Public School Grounds, and given the opportunity to talk about our plans moving forward.
Whilst I anticipated the development cost coming in around the $3000 mark, by the time we were done, the development was closer to $5000. 

With knowledge that this was for an amazing cause, that Strive For Autism is a Not-For Profit organisation helping our kids and our families,  and the overall energy and the desire to support and nurture our local Autism Community  – I wanted to contribute and really get behind this amazing local initiative; the volunteers involved and of course the members with family or friends with or impacted Autism Spectrum Disorders.

50% Donation to a worth cause.

After crunching numbers and looking at our remaining donations pool,  I decided to jump on board, and offered Strive a 50% donation of the development price in order to ease the financial burden on the organisation… Leaving more funding available to give back to our kids. 

The $2450 saving in my mind was the best means of contribution I could made as a starting point for this.


Autism Website Development:

Since then, Maxine and her team have worked tirelessly  with more than 200 emails back and fourth to get the website to where it stands today. 

The website will continue to be developed and built on to.  With the addition of many more resources to the directory and plenty more content on the agenda. 

This amazing project whilst it has taken nearly 8 months to come to fruition.  It has been a pleasure working with Maxine and the amazing staff at Bairds Real Estate, over the months leading up to launch date, which we decided 10th Anniversary Dinner.

Strive For Autism 10th Anniversary Dinner:


Held on the 14th of November at Cessnock Golf Club,  we had the pleasure of meeting many of our local members of Strive, their families and friends,  who came along to celebrate 10 year anniversary for Strive for Autism. The amazing Keynote Speaker Trudy Sharp received a standing ovation for her incredible presentation of her life and the life they made for themselves  – going against the odds, believing in her son and his abilities and trusting that where there is a will there is away.

Below pictured Trudy Sharp, Appointed Strive Ambassador Anna and Maxine Baird Strive President.

Andrie Designs – Website Design & Business Mentoring Cessnock

Over the last few years, I’ve worked with 100s of clients to establish and grow their businesses – both online and offline, some of my amazing clients are local within Cessnock & the Hunter Valley, others I meet with via Skype and work remotely to offer support and a wide range of skill set from:

  •  Website Design,
  • Technical Support
  • to my experience as a solo-entrepreneur –
  • mama of 1
  • and self employed business owner for almost a decade. 

My next Blog Post feature client is one of those amazing clients I work with remotely, who is not only an amazing client but after spending volumes of time together over the years – I am proud to call my client and friend.

Lisa Ratford – The owner of AndrieDesigns.com formerly TwoPrettyPoppets.com – an indie pattern designer specialising detailed sewing patterns for professional results, contacted me in regards to getting some business mentoring and website support some time ago.  

We’d worked together on “tweaking” elements of her website and growing her online presence, eventually moving Lisa over to our hosting platforms and redesigning her website to suit her ongoing demand and new face of her business. 

When I spoke with Lisa about the possibility of her being willing to prepare a testimonial for me,  she was more than obliging and call me a sucker for happy ending but her words brought me to tears. 

Lisa and I have been through so much over the years with troublesome/ dud development, technical challenges and who can forget the “Double” Move – shifting  from one hosting company – and being the only account on the system to have issues, to then completely pick up that site development not a month later and move the site again  – as a means of allowing Lisa’s website to function at it’s best.

Anyway without further delays – here’s what Lisa from AndrieDesigns.com had to say out Natalie Crowe Designs – Website Design and Business Mentoring Hunter Valley :

“When Nat first asked if I’d be able to write a testimonial for her revamped website, I didn’t give it a second thought. After the complete and utter chaos my poor website has been through over the past few months, it was the least I could do to say thank you!

Right from day one back in 2016, Nat has been fantastic and an absolute pleasure to work with. Her attention to detail and complete dedication to each and every little niggle I throw at her continues to amaze and impress me.

So, it was only natural that when the time came to move my website off its existing host server and onto a new one, I knew Nat was THE person for the job. Throughout the process, we encountered several hiccups (over and above the ‘typical’ hiccups associated with a move) which caused extra stress, frustration, and at times the need to vent via several inappropriate expletives which need not be repeated. Throughout the whole ordeal Nat maintained complete professionalism, worked on the issues over countless hours and a couple of sleepless nights, and reassured and updated me as she went on where things were at.

To say the move was a success wouldn’t be completely accurate, and unfortunately we then had to turn around and move the site AGAIN just 6 weeks later. Despite the heavy feeling in our hearts, we both dug deep and just got on with it. Again, Nat was wonderful at both the work she did in moving my site AND her reassurance and constant contact. Thankfully this time it was a resounding success and I know my site would be no where near as amazing as it is without her help and support.

If there was ever a 100% top notch developer and business mentor then Nat would have to be it. I am beyond thrilled with the work she has completed for me thus far and look forward to a long and prosperous partnership as my businesses continue to grow. Thank you for everything lovely lady!”

– Lisa Ratford

MDGS.org.au – Maitland & Beyond Family History

Natalie Crowe Designs has been working with local Genealogical Society  ” Maitland & District Genealogical Society Inc”  MDGS for short…  to develop a new website to share the services and provide the public with a means to make enquiries about the historic information stored within the various resources the Society has.

MDGS underwent a name change and is now known as Maitland & Beyond Family History Inc. in 2016 and the new website reflects this change.

Designing the Website For MDGS.org.au

The original development was close to $3000 worth, with a great deal of time and planning as to what was needed long-term for the Society. Things like; Where the site would be going in the years that followed the development of the website and the simplicity needed so that members of the Society could self manage and update their new website.

I met with several members of the society at the Barracks at 17 Lindesay  Street, East Maitland to discuss the website development needs and what would be best suited for the growing society – long term. 

After the consult, I spent time going over what was currently available in way of an online presence and what other services were offering.  Whilst there were very little in the way of offerings locally,  I  felt a strong connection with the Society and what the Society had to offer.  I felt that the Society provided the local community with many an amazing resources, not only connecting the past with the present and helping people connect the dots but the many uncovered gems here, the preservation of our history and what we’d provide for future generations.  My primary aim, whilst being in business, was to support and nurture… with the conscious intent of ensuring this type of resource was available for years to come.  

Whilst I often donate time and funds to community services like this. I wanted to include at least a $600 discount from my current years “donation budget” as a way to give back, by the time I’d finished the proposal – from memory think we reached a collective to $870 worth of time donate to the Society free of charge as a means of supporting the amazing efforts of the volunteers at this not for profit service.

For more information on what the service offers – visit their website  – http://mdgs.org.au  

Maitland & Beyond Family History Inc - MDGS.org.au


Maitland & District Genealogical Society Inc (MDGS) was originally formed in 1998 as the Maitland Family History Circle Inc.  12 years later the name was changed; and following many years operating from the Community Room at Maitland Library on Wednesday mornings, MDGS moved to its current location at the Mounted Police Barracks, 17 Lindesay Street, East Maitland in 2011.  In 2016 MDGS became Maitland & Beyond Family History Inc.

Current operating times are:

  • Wednesday, 9:30am – 3:00pm
  • Saturday, 9:30am – 3:00pm
  • Other times by appointment

While we are located in Maitland, our research is not restricted to Maitland alone.  We can help you with your ancestors whether they lived locally or beyond; came free or convict; English, Scottish, Irish!

A sample of what we have available:

  • An electronic database of people who are mentioned in our resources
  • An extensive Library, that includes books on a variety of topics of interest to researchers, as well as research on specific families
  • A large archive of research completed over many years
  • NSW Registers of Baptisms, Burials and Marriages, 1787 – 1856 (microfilmed images of Parish Registers)
  • Transcribed Parish and Cemetery Records from the local area and beyond
  • Transcripts of Death Registers from the Maitland Court House, 1856 – 1945
  • Pioneer Registers from the local area and beyond
  • A large range of CDs and digital material from Australia and overseas
  • Transcribed Electoral Rolls from our local area and beyond
  • Land Records, Maps and Rate Books of our local area that can help you find where your ancestor lived and/or if they owned land

Mobile Massage Hunter Valley – Web Design Cessnock

Hello from your local Hunter Valley Web Designer.

Today’s blog post is a little strange in the fact it’s about one of our amazing clients who actually decided to close down her website; Rosetta’s Mobile Massage. – rosettasmassage.com.au

Yep! You read right…  Rosetta chose to close down her website developed by Natalie Crowe Designs…. So what on earth am I doing writing about it here????!!   and WHY would I want to write a whole blog post about a client deciding not to use a website designed and built for her??  

Well this blog post is about Rosetta’s experience.  I have Rosetta’s permission to share  our web development story and how our business journey has come about.
Rosetta contacted me some time ago … 16 maybe 18 months ago looking to setup a website.  She was a little apprehensive with the process and wasn’t sure exactly what she wanted or what she wanted to  with her new website but she knew she needed to have a website.

We got her started with a basic site and setup the content for her based on her ideas and content provision.
I themed the site much like a resort theme with “hot stones” as a part of an unofficial logo and make the site look as fresh and clean  and appealing to Rosetta’s ideal target market – at that point – her target market was clients who were interested in getting mobile massage schedule, sometimes for parties and events or corporate gigs.

Rosetta offered services around and through-out the Hunter Valley, Pokolbin, Cessnock & Kurri Kurri areas.  The website  was made up of gorgeous blue and white tones:

The website was released out onto the internet and things got interesting…  Whilst I can tell you Rosetta’s Story, Let’s let Rosetta share her experience..

Rosetta’s Testimonial:
“I was getting calls weekly about 5 a week due to the new website and people wanting group massages at local resorts at the Hunter Valley. As my business progressed at Kurri Bootcamp I couldn’t keep with the overload of calls that I had from the website and people were telling me that I needed to slow down, so much so that I decided to stop the website altogether, but I would recommend Natalie Crowe Designs to anyone that is just starting their own business. Natalie was helpful and supportive, she answered all my questions and was online and there when I  needed her. ” – Rosetta Belcastro.
Whilst Rosetta’s website is scheduled for closure in November 2017. Rosetta is still very much open for business and is going strong.  Her active facebook page 2327 Remedial Massage is evergreen and growing daily.  Rosetta is still operating from the Kurri Bootcamp site on the Main Street in Kurri and has a great local client base here in the Hunter Valley.

For more information – please see the profile information below:
NOTE: prices are subject to change without notice, at the time of this blog post the information below was accurate. 

Rosetta’s Mobile Massage – 0402392099

–  Kurri Kurri Mobile Massage Servicing the Hunter Valley, Maitland & Newcastle areas

Massage Price List:

Relaxation Massage

$35.00 30 minutes $70.00 a hour

Relaxation massage is a pain free way to help loosen up your muscles
and is great for those who have had a hard working week or feel like treating themselves to some TLC.

Pregnancy Massage – with Pregnancy Pillow

$35.00 30 minutes $70.00 a hour

Beneficial after the 2nd Trimester Helps to reduce lower back pain and general discomfort that comes with pregnancy

Remedial Massage

$40.00 30 minutes $80.00 a hour

Remedial massage works on muscular tension and chronic pain
I will assess which muscles are causing you pain and tailor a treatment plan to suit along with some stretching exercises.

Hot Stone Massage

$75.00 a hour – (Unavailable During Mobile Massage)

Hot stone massage is a specialty massage where the therapist uses smooth, heated stones as an extension of their own hands for ultimate relaxation. This service isn’t available as a mobile service

Additional Massage

Reflexology Session

30minutes $30.00 60 minutes $60.00

Reflexology is a science based on the principle that there are reflex areas in the feet and is known for its ability to quickly relieve stress, harmonise the body and increase immunity.

Additional Information:

  • Available for mobile massages
  • Fully qualified from AIAS membership with ATMS
  • Available Monday thru to Sunday 9am to 5pm

Mobile available includes a $15.00 travel fee from Cessnock to Newcastle

Chair massages available for parties

$60.00 for every hour when you book a maximum of ten people
receive a $10.00 discount.

To request a booking:

Please contact us on any of the following mediums:


If you’d be interested in making an appointment with Rosetta -Remedial Massage Therapist:

Home is where the heart is – Hunter Valley Web Designer & Business Mentor

Good Morning lovely people,

The 31st of July and I’ve realised just recently that I’ve been so busy working on my amazing client’s websites and mentoring, that I’ve not made time to blog on my own website!!   It’s been a busy 7… going 8 months  and I have been reflecting on this time.

As many of you may be aware, we bought our own home in the Hunter Valley at the end of 2016. We had been renovating ahead of moving in, which took us several months.   We finally took the leap and started the adventure in Abermain on the 1st of May.

Now who would have thought being a home owner could be so diverse.. in-between settling in, unpacking, re-arranging and being able to put a hole in the wall to hang a picture… tending the grounds… “decorating” and really establishing solid roots in our forever home…. it’s been an eye opening experience… something I’ve literally spent more than a decade trying to achieve…. and we did it… we are finally homeowners…  a part of the hunter valley community and genuinely ready to lay down solid foundations for the future here.

I am so very excited by the mere possibilities we now have…  I have so many ideas and visions that I’d like to create moving forward… I want to build up my plans for our Academy, I want to share my knowledge with the amazing business community in the Hunter Valley… I want to build my own office dedicated to meeting clients and setup the home of Natalie Crowe Designs.. This business.. this journey I’ve taken in the last 10 years…

From humble beginnings – just wanting to make ends meet – put a roof over our heads and keep food on the table – as a single mum with limited work prospects – time and means of doing a regular 9 to 5 job…    To now wanting to build an empire.. a community and mould this idea I have around supporting business owners in the local community and online.

I too, have taken too being more accountable, more visible… I’ve entered the world of Facebook Live afew weeks ago,   jumping right in and putting those stereotypes to rest that you need to be pristine and perfect to be in front of your audience…   I’m generally not either of those things but I am damn good at what I do and my client’s don’t care about those things, they care that they are looked after – catered for and that when they need my knowledge and expertise I deliver.

I will be posting more often on here, and have a whole lot of information I want to share with all of you in the near future so don’t a stranger πŸ™‚

Pop over to the Facebook page and check out the live feeds and daily postings πŸ™‚

I’ll talk to you all again soon
Kind Regards,

Natalie Crowe πŸ™‚

When was your last backup?


It can be your worst nightmare when you have a system go down; such as a core system for your business, your email or your actual website, there may have been a problem with a component or perhaps you were a target of a cyber attack – and had your website hacked. These are frequent occurrences we often see our new clients come in with.

And as a result, We’ve helped numerous clients reinstate their existing system or rebuild after their devastating losses.  In some cases, there may not have ever been a backup made, which requires further investigation and possibly having to rebuild your system from scratch. With clients describing it as a  ‘heart breaking’ process after building there website or system up over years. And then going through the process of knowing that this whole ordeal can be made exceptionally more efficient and can save a whole lot of heartache by simply making sure you’ve got a backup to work with.

So my questions for you:

  • —> Have you backed up your actual computer with all of your important files?
  • —> Have you backup up your website so that if something does happen you have an alternative other than just to have to start again…
  • —> and have you added “backup” dates to your calendar??  

Depending on your systems as to what type of backup is needed, There are plenty of tools available for you to efficiently make a backup copy of your system and provide you with peace of mind.

One other tip- STORE EXTERNAL!!!

Make sure you backup your files or site in more than just one location or at very least on an external location…

So for example;
If you’re backing up your computer, don’t store the backup copy on the computer –  pick up an PORTABLE HARD DRIVE from Officeworks or Big W and store your files there…   if your computer hard drive crashes you have the PORTABLE HARD DRIVE as an alternative.

If you’re backing up your website, download a copy to your computer or store on another location outside your website hosting.

Lastly put it into your calendar…  make sure it’s a regular event to backup your systems.   Even if you lose a little of your data  with restoring an slightly older backup, at least it’s better than having to start again…

Don’t fall victim to something you can actively take action against.
If you’re not backing your systems up and need a hand please feel free to message our page. We will happily help get you underway. 

Rapid Planning System – Tony Robbins

Whilst we’ve been exceptionally quiet on the blogfront, we’ve been busily mentoring clients and developing websites over the last few months.  During development time, I tend to progress through my collection of amazing mentor resources. This keeps my mind active whilst I work – particularly when completing repetitive task, but also educates me and provides more opportunities for my own business.. 

One of the topics of interest with many of my clients at the moment is improving productivity.  This YOUTUBE video on Tony Robbins – Rapid Planning Method, offers some great insights.  Take a listen πŸ™‚


Importance of having BOTH a blog and social media

Prospective customers are looking for what you offer. You have a base website with your credentials and general page content a gallery, your availability calendar and so forth.   The pages aren’t going to change all that often in any grand scheme,  whilst you can add new content to them, the overall purpose of those pages won’t change.  This used to be fine, however now that the search engines are looking to offer their users the best of the bests.  It’s no longer just a set and forget process.

The search engines are constantly receiving new and improved content and improving their algorithms. This means they will be ranking your website pages with relevance other sites, where users are spending most of their time in addition to their own continually improving checklist. ‘They’ are looking to give their users the best experience and want to ensure the end user keeps using their services – so it’s all about the benefits their users get. If the searches can see users going to your site, exploring it and continually coming back you will see more of a result in the search rankings. This means in order to keep up, you are going to want to ensure that your users have a reason to keep coming back to your website. If you’re not adding new content… Then WHY would they come back?  There’s nothing additional to explore…. What now? This is where the blog comes in…

Whilst it may seem like a complex process, what you need to understand here, is that things have change dramatically for websites and website technology. There’s a whole process now, to what you need to have on your website in order for it to be seen as legitimate – most people base the authenticity of a business as to whether they have an active social media page – because “EVERYONE” is on Social Media… – A Stereotypical response – yes… but it’s how it is…  And through the diversity of creating additional resources for the search to explore, this helps to keep your business on top of the search engines.

Whether we like it or not… we either have to take the leap and implement new measures in order to stay current or get left behind.. and whilst you may be apprehensive at this stage, you never know, you may find that this becomes something you enjoy.  A creative outlet.


A blog on your website allows for content creation.   By producing content ON your own website, you’re creating more of an authority.. Each blog post has it’s own link, which means there are more “pages” online for people to explore.. The more times people are going to your website to view things and exploring the more you’ll see positive interaction on your search engine rankings….  When Google sees that your website is getting more interaction it will move it up the ranks.   

Content for your blog can be done monthly or more frequently if you feel comfortable, It’s basically a case of ensuring you’re creating and distributing your content on a regular basis.  For example:

On the 3rd Wednesday of the month every month, you sit down and write 3-4 paragraphs about a topic of interest to your market;
For example:  
Events on in [Your Area]  or other topics of relevance

You’ll then pick :

  • A focus keyword or phrase relevant to the article.
  • A title.
  • A Call to action some sort of message or call to encourage them to take action on your site.  (we can discuss)
  • A picture/s that suits the article

And from here we hit publish and that post is visible on your website.

You can go through and write a heap of posts ahead of time and set the publish date at a later date – this will mean it won’t be released until the publish date.. So you can plan ahead and create content ahead of time.

Once you have your content – it’s time to distribute it.


Facebook and Social media platforms in general are also important. They are designed for distribution and engagement. Here posting to these platforms IS exceptionally beneficial to your business, however if your social media platform was to close down ( I can’t see it happening but if it did) – how would you get in touch with people who have begun following you?? How would you encourage engagement and also reach those potential customers when you have openings for them.  It would be VERY difficult to reach all of them.. In most cases we don’t know the people personally who follow us on social media.  If you haven’t been building a following for any length of time, those efforts would still be ruined simply by not having a means to communicate with them if those  social media platforms were to vanish tomorrow…

With your blog post written, You  then talk about the post on your social media platforms.. aiming to encourage the users to take action on your site  ( I discuss this further down)-  Like it, Share it, Sign up for an email List, Contact You or Make a booking etc….

To distribute the post on your social media platform – ie Facebook 

  1. Write your status for example if you were offering accommodation in Lake Macquarie:
    • “Who will be heading out to Lake Macquarie  for Catalina Festival?  Have you got your accommodation sorted??  Check out our blog post  on our website about the history of the Catalina festival.   Link in the comments below. ” 
  2. Then include your link in the comments
  3. [Optional – Recommended] Choose a picture relevant to the social media platform  (For Facebook – 851px 315px )

YES it’s going to take some planning,  but I can guarantee you, you will see a lot more interaction with your business simply by visible to your prospective customers.  

Your website is an important tool which allows connection to your business, but it can be SO MUCH MORE than that…  

The aim of the game is to create engagement...connect with users on social media and likewise, draw them into your content on your website, and then eventually get them to take one  or more of the available calls to action, these include but are not limited to:

  • Making a booking, purchasing or contacting you
  • Sharing your content with their networks  to build your reputation and presence.
  • Obtain their marketing information – for example their email -getting them signing them up for a newsletter so that you CAN market to them directly to their inbox.
  • To develop rapport with your audience.
  • & delight your customers.

These are just some of the targets most businesses would consider.

Whilst it all seems overwhelming with all this information to consume, it’s truly something you CAN master.. .you can utilise and you can truly benefit from it.. You’re already updating Facebook, it’ll be just a case of writing a little more information for a blog post and then incorporating that into your Facebook posting schedule – which there are plenty of ways we could improve this process as well.

If you’d like some assistance getting this process under control please make an enquiry via  our contact page.

My Responsive Website Design Debarkle | Hunter Valley

Is your website Device Friendly / mobile friendly…. and using responsive design principles??

How I dropped from #1 to #8 on the Search with this Mobile Friendly / Device friendly update…. *facepalm*

Why Hello There?! How’s your Sunday going so far? I’ve been busily working on device responsive designs for my clients. With the changes to the Search Engine Optimisation including making sure your website displayed nicely on all devices, we’re focusing on making your website “future proof” … What this essentially means is not designing a given website to suit specific pixel widths of devices, for example iphone6 ,ipad, android, wide screen monitors etc…

We aim to make our designs flexible and dynamic – with the goal that we’d want our websites to display on all devices regardless of the technology and irrespective of how devices will continue to change in the future.

With the most recent device friendly updates, we’ve been kept busy looking after our own clients and busily restoring their sites to more modern technology… Some of which are more than 8 years old, with the majority of our original clients from back in 2008 still with us today! We definitely wanted to ensure we looked after our clients…

As a result of the influx of work, we personally saw our ranking take a massive hit. We’re talking not just one spot or two… On Friday, my website was ranked #8 for the longtail keyword “Website Design Hunter Valley”… Which we had previously been #1 for many years. Oh Dear!!

I knew I’d been gradually optimising areas of my site, and I’d reworked my designs not 6 months ago… so surely there has to be a mistake?? dropping 7 places on the search – all of a sudden…

I did all the tests to work out what’s going on…. and discover that the problem lies only in my homepage… all of my other pages have the Green Light that they are optimised for devices… 😐

So this weekend, I figured it was about time I blocked out time to do a little in-house maintenance and got myself sorted out..

After much deliberation…. *facepalm*….. there was an error in my homepage code….. Literally there were two “divs” that were in the wrong place…. – 4 extra lines of code – something as simple as :

<div class=”container”>
<div class=”row”>

that meant the primary page of my website was deemed not mobile friendly…. and therefore knocked down the rankings….

WOW!! Honestly something so simple… 😐

I’ve now rectified the issue and resubmitted the website again and so far so good, we’re climbing the ladder again… and back at #3 …. we’ll see how the results vary again in 48 hours…

I make note here too.. It took me a good few months in between developing clients sites to actually develop my own site – much like the plumbers tap which leaks at home – you always do your client work before your own….. For clients however it usually takes a week or two to convert their sites.

I just wanted to emphasize here how important it is to keep a handle on the trends, keep your website up to date, and not to under play how long it can actually take to make your site responsive… Whilst in this case it was just a matter of “spot” the problem…. and replacing for lines of codes to make your responsive website design problem go away… It truly helps to have someone who knows what they are looking for to point you in the right direction….

If you’re not sure if you’re website is device responsive, you’re having trouble being found on the search engines or you need some assistance with your website, please feel free to contact us Natalie Crowe Designs – either by leaving a comment below, messaging our page or visiting our website https://www.nataliecrowedesigns.com.au

In the meanwhile… I’m off to make a cuppa, and laugh at myself so being such a goose! Enjoy your Sunday!!!

x Nat