Don’t Put All Your Eggs In One Basket
AN IMPORTANT REMINDER – Not to put all your eggs in one basket.
So we recently saw social media crash in a big way, some of you may or may not have noticed but many of the big social media platforms had a major meltdown earlier this week with many people unable to access their accounts, faults only being able to see partial posts – or see names but not content, and other were completely disconnected from their pages and unable to response to feedback, which meant users weren’t able to communicate with others.
Earlier today, some people and businesses experienced trouble uploading or sending images, videos and other files on our apps and platforms. The issue has since been resolved and we should be back at 100% for everyone. We’re sorry for any inconvenience.
— Facebook (@facebook) July 4, 2019
In the instance of business, this is such a massive issue, when you’ve focused solely on one form of communication with your prospects and customers. For example Facebook, or any other single platform . There’s such a great deal of risk there if something does go wrong.
Social media are tools to increase your exposure but shouldn’t be your sole point of contact with prospects and customers.
Whilst Facebook and other social media platforms are amazing tools, we don’t essentially own our pages, our contacts and communication. These means of contact are governed by an external source – policies and procedures and we really don’t have full control over any given platform… However, if something did go wrong and by chance your business page was part of a glitch that saw it either temporarily or permanently shut down, would you still be able to connect with your prospects? The answer for most people is No.
This is why it’s so important not to focus all of your attention on one platform and making sure the connections you have are meaningful that filter through to mediums that give you the ability to make backups, account for your communications and manually if need be engage with your community.
How do you connect with prospects outside of social media?
3 Ways to connect with prospects via your website.
- Start Your Own Business Website:
First and foremost, I’d recommend getting a website or making sure your current website is up to date so that you still have a consistent online presence that represents your business.
- Create an online Blog for your business:
Secondly I’d be setting up a blog for your business ideally on your own website where you share with your prospect at least once a month.
- Setup an email newsletter for your business:
And lastly I’d be getting yourself setup with a newsletter and means for your prospects to signup for a newsletter via your website, this can be done by setting up a free account with Mailchimp and connected to your website, so users can sign up for your newsletter.
All of these elements will ensure that irrespective of what’s happening in the social media world, you are still able to communicate with your following.
If any of you would like to arrange a free 30 minute Skype conversation to discuss your options, please feel free to contact us today either online via my contact us page, via email email@example.com or phone 0423285233