Monthly Archives: May 2019
5 ways a website can help your business
Websites! Websites! Websites!
Being a web designer in Australia for over a decade, I love that I can combine my passion for helping business owners, together with my years of experience, skills and knowledge, to help demystify the challenges of marketing and growing your business presence online. There are so many benefits of having a website. But here are my top 5 ways a website can help your business
A website is a home for your business on the internet. Your website is used to provide information to potential customers about what you do and what you have to offer them.
As a foundation you’re going to want to look at:
- your primary goal for your website is?
- what are you trying to achieve and
- the type of information you need to make available for prospects to help them purchase from you?
Benefits of having a website
– 5 ways a website can help your business:
Whether you have a bricks and mortar business or you’re selling a service or products online, you may want to :
- Have more clients to walk through your door?
- Educate your customers – offering information to learn about what you offer and the benefits of your products or services?
- Encourage prospects to book a service or order products or services online.
- Start a conversation with them, whether they enquire through an email or to pick up the phone and give you a call.
- Keep in touch with them more frequently.
All of these things are taken into consideration as to your primary goals for your website.
Your websites can help get more foot traffic for Bricks and Mortar Business:
For bricks and mortar businesses, making sure your address and map locations are in a predominant spot on every page of your website will be important.
You can include images of relevant maps or add in an interactive map. From sites like https://www.google.com/maps or https://www.bing.com/maps and you can also list your business on local listing websites – many of these are free to do so.
Using your website as an education tool for your business:
Your website can be such a great education tool. Specifically when educating your prospects on the type of products and services you offer and the benefits of those products you may look to setup things like:
- FAQs – Frequently Asked Questions page,
- Photo Gallery or slideshow page; before and after photos, video content – as simple a quick video of before and after completion.
- Testimonials or reviews – in some cases you can embed various review from other sites within your testimonials page, for example Google Reviews, Tripadvisor etc, or simply including a screenshot as a image could very well achieve this. Your aim is to demonstrate credibility and share experience of others working with you .
Whilst these might seem like simple additions these will all help give your prospects an overview of your offerings.
Online Shop websites and custom ordering online a breeze.
In terms of allowing prospects to order or book online there are a variety of options available to you.
- Online Shops or eCommerce websites – You could integrate an online shop ( ecommerce) section into your website for multiple products or services or simply offer a basic PayPal button to allow one time payments for a service.
- Simple Online Order Forms – optionally accepting payment online – Alternatively could offer a simple online enquiry form to allow them to submit their order and offer the ability to pay on collection , pay by PayPal invoice or one of the other more readily available payment options.
Websites are GREAT for starting conversations with your prospects.
With your website you can easily integrate options for your prospects to start a conversation with you. Something as simple as a contact form or even listing your phone number with a “Click To Call” link so that prospects using their mobile phones can call you by click your number – For example 0423 285 233 – If you click this link via your phone it will show Natalie Crowe Designs phone number up on the call screen of your phone to which you can then get in contact with me directly.
Communication – Websites can help you keep in touch more frequently:
As a part of your website,you could look at a number of different ways to keep in touch more frequently, you can allow users to sign up for a mailing list to send out regular emails using tools like Mailchimp or Aweber and connect with your social media pages such as Facebook, Instagram and Google Business.
In summary, your website can provide a multitude of ways to help your business get found, educate your clients or prospects and keep in touch.
Here at Natalie Crowe Designs ( Website Design Hunter Valley, Australia) we offer a one stop shop for business owners – looking to get a website or interested in improving their existing website. We offer affordable website help & business mentoring online via Skype.
We’re your friends in the business who genuinely want to see you succeed!
Contact Us Today to discuss your options or to request a FREE Quote.
How much does a website cost | Web design Australia
How much does a website cost | Web design Australia
As a freelance web designer Australia, the most common question I get asked is “How much does a website cost?”
Now depending on whom you ask, your answer will usually come back with varied results.
There are web designers in Australia that are charging in excess of $5000 – $8000 depending on your requirements and the label /brand credibility attached to the company you’ve requested a quote from.
I’ve had clients contact me saying they’ve received quotes for more than $6000 with the expectation because the package is more expensive it MUST be better for their business? Then looking at the items they’ve been quoted for as an experienced web developer, and questioning what they anticipated they were getting for their money? More often than not… it was all about their perceived valued and expectation they’d be looked after…
However, I’ve worked with dozens of clients who have come to me and said they’ve paid out a fortune with 1 or more other companies, they experienced substantial loss, they know their business needs to be online but they honestly don’t know if they can do this again. They just want someone to HELP them.
Helping business owners is a passion of mine and utilising my decade+ of experience and knowledge as web designer. I pride myself on taking care of my clients. My aim is to offer down to earth support and affordable website solutions for all business owners.
I offer to custom quote all of my clients however I also offer a 5 package Starter website (stand-alone website) or 3 off the shelf complete packages which include website development + setup integration of some essential business profiles for marketing and growing your business.
So what’s the differences between a Stand Alone Website and a Complete Website Package:
The differences between a stand-alone website or a complete website package are primarily the contents of each offering. Whilst I pack as much as I can into the delivery of my websites, I understand that pricing is super important when you’re looking to get a new website, so I offer my 5 page starter website as a stand alone website option.
My 5 page starter website is a great foundation, it combines all the basic things you need to have a website and maintain that website for 12 months. The package includes 12 months Website Hosting, Email Hosting & Domain Configuration + 12 months of monthly Core WordPress backup and maintenance. This 5 page starter website retails for $880, and is our recommendation for those just starting out.
From there I offer 3 Complete Website Packages tailored dependent on your requirements.
These packages include:
- The development of the website of your choosing:
- 5 page website + blog
- 8 page website + shop
- 10 page website + blog ( including 4 blog post starter pack) + shop
- Setup of key social media and marketing tools:
- Facebook Business Page +
- Google My Business/ Google Maps,
- On Page Search Engine Optimisation for your primary pages
- User Guide & Skype Consultation time so you can work directly with me.
- Along with all the resources you’ll need to make the most out of your website.
Whilst I am more than happy to custom quote your website development and package up services for you. We have so many clients initially contacting us to ask for “Ballpark figure” so they can budget for their developments and we’ve found these combinations are the best suited.
Our Complete Website Packages include:
- Growth – Website + Blog – $1760,
- Foundations – Website + Online Store –$2640,
- Premium Plus – Website, Blog + Online Store – $3520
To browse the full list of package includes visit our Website Package Prices page
WordPress Website Maintenance Packages:
I also offer 3 Maintenance packages that are designed to support you with general WordPress Backup+ Updating your WordPress website, and provide you with options where you can opt to have content changes made on your behalf on a monthly basis.
Core WordPress Maintenance:
All WordPress websites should be backed up and updated regularly. Many clients find this task to be complicated or uncomfortable and often don’t have the time to spend doing this each month, so they hire Natalie Crowe Designs to do WordPress website maintenance for them. In this, we take a full backup of your website, then complete the WordPress updates listed on your dashboard. This process is essential for security and is vital for smooth restoration should something go wrong with your website.
Some clients opt to learn to do the WordPress backups and maintenance, however prefer to have Natalie Crowe Designs make content changes and monthly page updates for them.
Some clients opt to have both of these services monthly WordPress Backup + Update & Monthly Content Updates billed together due to the bulk saving on hourly process.
Learn more about the WordPress Website Maintenance Plans via our WordPress Website Prices Page.
Lastly, I also offer a variety of other services such as business mentoring and training and support on an hourly rate of $80/hr.
Once your website is built you’ll have 12 months before you’ll be required to pay a website hosting free / domain renewal again. This gives you sufficient time to put funding away to cover the cost of keeping your website online.
With flexible payment, affordable pricing and a passion to see you succeed. Client testimonials that rave about our services and so much more. We’d love to here from you!
Have a great day and if I can be of any assistance, ask a question, prepare a quote or discuss your options.
