Monthly Archives: October 2018
Improving a new client’s existing website:
In September this year we had the pleasure of communicating with the lovely Ruth from Ruth Crawley Beauty.
Ruth had contacted us in regards to her existing website wasn’t performing well on the search engines. We took some time to review her situation and see how best we were able to assist her.
We noted that although her site did have some optimisations in place it wasn’t drawing enough attention on the search such as Google & Bing.
Evidence of this was shown when you couldn’t type in any of her service names followed by broader area locations for example the “Hunter Valley” or “Maitland” opposed to her actual suburb of her Beauty Studio Heddon Greta, Heddon Greta is only a short drive from Maitland or the Hunter Valley and Ruth’s business wasn’t coming up.
We started working out the best way to improve the situation. We need to add more content connected to Ruth’s site that the search engines could explore that details more in regards to her services and also helped her strengthen her presence online.
Web Design & Content Strategy:
We decided to implement A BLOG, DEDICATED SERVICE pages and implement some SKYPE MENTORING & TRAINING.
- BLOG – short for Web Log – it’s like an online diary for your business.
Whilst you don’t necessarily have to write your content from a personal “Dear Diary” type scenario. However due to the competitive nature of the beauty industry and the ability to add new content in the form of a blog post, targeted to the type of information that your prospective clients are going to want to read – answering questions they have and demonstrating your wealth of knowledge is truly valuable.
- Some of Ruth’s recent blog posts include:
- Dedicated Service Information Pages – Individual pages with dynamic content added
Clients could then easily share that particular service around via the link or even just key in the search engine the name of a product or service and the service area for example if they were looking for Micro Skin Needling Hunter Valley or Microdermabrasion Maitland chances are these dedicated pages are more likely to show up.
- Business Mentoring & Training via SKYPE
Although Ruth is only a short drive away from my office in Abermain, the convenient of being able to jump on an program on our computers or phones and have a quick chat, video call, share files and my favourite feature – share screen we’re able to do so much more. Share Screen allows you to connect with a Skype user and they allow you to view their screen or you can share yours. We used this amazing tool during training or to walk you through how to address an issue – ie completing a tasks you’ve not done before or solving problems that are coming up for you. It makes it 100% easier, more cost effective and the turn around time is cut down to a 1/4.
Ie Ruth needed to know how to do a particular task or reiterate something we’d discussed in our last mentoring session, we quickly connected via Skype and I was able to walk her through the process. It’s pure genius! And I LOVE the feature.
Ruth Crawley Beauty Studio provides professional beauty services for the Hunter Valley including Heddon Greta, Maitland, Cessnock and Kurri Kurri.
These services include: Micro Skin Needling, Microdermabrasion, IPL Hair Removal, LED Skin Healing, Manicure & Pedicure, Oxygen Therapy, Spray Tans Services, Facial Therapy, Waxing Services & Peel Treatments
By appointment only.
Thursday, Friday & Saturday.
Late appointments are available Tuesday and Thursday evenings.
EFTPOS is available.
For appointments phone:
0438 279 099.
My 3 steps to getting unstuck:
1. BRAIN DUMP
- First clear your mind of mental clutter in order to be able to function correctly
- Set timer & complete NCD Brainstorming Worksheet
2.DECIDE & ACT
- Sift through your list and decide on up to 3 tasks.
- Set timer and work for 33 minutes, Take a 6 minute break
- Rinse & Repeat
3. REWARD & CELEBRATE YOUR WINS
- What’s something you could reward yourself with today ?
- This doesn’t have to be elaborate – could be a COFFEE or a new book /stationary, Longer Hot Shower, To go somewhere nice to have lunch. Sit out in the sun for half an hour for lunch break. Take the dog for a walk or the kids to the park after work etc. Simple things.
– Create mental space to process:
Brainstorming Exercise / Brain Dump – Clear the mental clutter:
Things you’ll need:
- Timer – You can use your phone or actual timer
- Either our NCD Brainstorming Worksheet or just a piece of paper
- Pen / writing apparatus
Let’s do this! BRAIN DUMP
Print out a few of your worksheets or grab a few pieces of paper and write 1 to 10 down the side.
Set your timer to 5, 10 or 15 minutes and once you turn on the time proceed to write out as many ideas as possible until that time stops – DO NOT STOP WRITING until the timer goes off.
The purpose of the activity to to write down ANYTHING that comes up in that timeframe. It doesn’t have to be solely business. Your ideas DO NOT have to be thought out or coherent. Just get them down on paper.
It could be :
- Must order stock,
- Book an appointment,
- Do the dishes,
- Call Cynthia about XYZ,
- Feed the cat.
- Ideas for content for your blog
- Business ideas..
ANYTHING that’s holding space in your mind.
Once the time goes off – take a minute catch your breath, and check out all of the notes you’ve put down. Even if you completed this for several days; you could potentially come up with 100s of ideas to work through. Granted not all of them are going to be usable or practical but it’s now clear space in your mind.
– Decide & Take Action:
What can you start working towards today?
Things you’ll need:
- Timer – You can use your phone or actual timer
- Your completed NCD Brainstorming Worksheet or notes from step 1.
Let’s do this! DECIDE & ACT
Take a look down your list. What 3 TASKS can you start working on today?
Note – If there is nothing on that list that’s worthwhile working on. Rinse and Repeat Step 1 – Brainstorming “What can I work on today?”
Write down your 3 TASKS so you’re clear on what it is.
33 Minutes On and 6 Minutes OFF
Your brain works in funny ways and we’re wanting to harness it’s capacity. You focus better when you’re on a timer and you know that you’re working towards a goal.
Our goal today “How much can I get done of Task 1 / 2/ 3 in 33 minutes.
Obviously you can repeat this process multiple times for each task. But it’s having a structure to follow that delivers results.
WORK TIME – 33 Minutes GO GO GO!
- Set your timer to 33 minutes.
- Leave your timer where you can see it.
- Get stuck into the work you need to do for that task.
When the timer goes off its BREAK TIME!! Well done for sticking to your agreement.
BREAK TIME – 6 Minutes GO GO GO!
Now reset your time to 6 minutes .
Go do something physical:
- Go get a coffee.
- Go to the bathroom.
- Walk outside.
- Take a breather.
When the timer for the 6 minutes is up. Head back to the office. Start again.
RINSE AND REPEAT :
- WORK TIME – 33 Minutes GO GO GO!
- BREAK TIME – 6 Minutes GO GO GO!
– Reward yourself / Acknowledge your efforts:
Celebrate your wins! Be proud of yourself – Enjoy your reward.
Even if you DIDN’T get everything finished today. Even if you only worked through 1 or 2 task on your list. The mere fact that you showed up and followed through with your decision and took action is AMAZING. You totally deserve your chosen reward and you should definitely celebrate your wins!!
If you did take action today we’d love to hear about it. We have dedicated FACEBOOK GROUP for like minded business owners and we’d LOVE for you to share your news!
Natalie Crowe Designs Business Support Group on Facebook
If you’d be interested in discussing your options for Business Mentoring or getting some assistance with your website and online presence please feel free to pop us a message via the CONTACT US page, add us to skype: NatalieCroweDesigns OR instant message our Facebook Page – http://www.facebook.com/nataliecrowedesigns
Hello there lovely,
Nat here, I just thought I’d stop by the blog and do a little heart to heart post.
It’s 1:52am on Thursday morning.
I’m writing this whilst the thought is fresh in my mind. Armed with an Ovaltine Hot Chocolate embracing the early hours of the morning – some find it strange, but it’s my optimum working time and most uninterrupted creative period and to be honest when you work with clients all over the world. You adapt to difference in timing.
I’ve actually been busily working through my ideas on how best I could help others…
Whilst I am working with a heap of clients at the moment… I want to help more… I want to do more… I want to support more people…
I’ve been in business for 10 years and I’ve worked with 100s of business owners to improve and grow their businesses over this time.
I have worked with all types of businesses, all types of business owners and all types knowledge and experience.
From business owners who have absolutely no tech experience, through to those who are competent, and all the way back to the experts who just don’t have time to work on their websites and grow their presence.
I spend a great deal of my time working with and mentoring / training individuals on how to get the most out of their websites. How to get their target market’s attention and to cope with those changes.
Change is inevitable but accepting it is another story… I help my clients cope with change.
I honestly LOVE the diversity that my business brings…
Some days I’ll work with corporate clients… it’s very structured and formal in how we operate.. Whilst my style of support doesn’t change, it’s shaped more specifically around collared shirts, procedures and structure.
Other days I’ll have Skype mentoring with clients who grab a cuppa and have chat around what’s happening for them… what goals are they trying to achieve and how we can use the technology in front of them to grow and strengthen their business.
My line of work is SO diverse… Websites are great… I love being able to build infrastructure behind a business. The ins and outs of how it all comes together and how much of an impact it makes… not only for the client, for their family, their clients and the community.
However more often than not, those clients who are regular clients, come to me with the obstacle of needing a website or having a website they’re not happy with… and are looking for more in their website designer – more support… more guidance and more connectivity than just being a number to some big corporation…
I LOVE the fact that I AM able to offer that Down To Earth connection and support myself and my family whilst I do something I love..
I LOVE the diversity, I LOVE how I’m able to work with so many varied experiences. That looking past all of the stereotypical focus on presentation and “this is what business looks like”… You must talk this way, look this way, act this way to be socially accepted. Which is WRONG….
When it boils down to it… Most home based businesses or business start-ups began from humble beginnings..
Each business owner at one point or another said ENOUGH is ENOUGH…. taking their own story, their own experiences and their own gifts to impart in the own hands and doing something about it.
I can tell you right now… That’s NOT how it works.. diversity and difference is a wonderful thing and I find my clients become very comfortable with the factor, I’m honest, realistic and no frills…
Don’t get me wrong, I don’t mind the corporate ladder and still can “kick it” with the formal business… but I know damn well that my super customers or customers who generally mesh well; with me and my personality, are business owners – who aren’t fixated on what stereotypical business looks like…
However they ARE wanting genuine support, guidance and someone to hear them out, hold the space and help them work through their obstacles..
I get it… I started my business too from that place. I know what it’s like to have to find means to support your family, keep food on the table and roof over your head. I too got to the point where I said ENOUGH is ENOUGH….
I get it that you’ve got big dreams, I understand you have a whole lot of responsibility and I’m all to familiar with the idea that you have very little time carved out to dedicate to you and your goals….
Whether your challenges consist of any one or more of the following – then I hear you:
- You’re a Stay at home parent – with desires to improve your lifestyle.
- You’ve got a business idea but not sure how to implement it.
- You’ve got heavy responsibilities from family, child wrangling &/or love ones.
- You’re currently only on a single income stream and struggling.
- You’re starting from scratch and wanting help to lay solid foundations.
- You’re unhappy with the way things currently are in your life and want some help moving forward. .
- You’re feeling stuck, you’ve got solid ideas of what you want but not sure how to get there.
- You keep getting in your own way. Knowing what you “need” however get stuck instead of “doing”
- Struggling to make ends meet day in and day out.
- Have an established business but want more from that business.
- Have ideas and goals for growing your business but need someone to support you and provide accountability
- Not supported by those around you and need a sounding board.
- Goals and ambitions for your business and not sure where to start.
At some point or another in the last decade of being in business I’ve been there too, as have many of my existing clients. We’ve together, overcome many of those obstacles and moved towards a much happier, healthier and abundance outcome and I couldn’t imagine my life and my work any other way.
Paws Up… Who needs help with their website or business?
If you think you’d like to discuss your options with regards to your websites and how best to get from where you are now to where you want to be. Please feel free to send Natalie Crowe Designs a message via our Contact Us Page or connect with me us through the various mediums available:
- Skype: NatalieCroweDesigns
- Facebook: http://www.facebook.com/nataliecrowedesigns
- Email: firstname.lastname@example.org
- Phone: 0423 285 233