Why you must update your content regularly.
Content Becomes Stagnant
After a while, the content within your website can becomes stagnant. There is only so many things you can add to something like an 'About Us' page or 'Locations' page, and so after a while if there are no changes to your website then chances are there are your website will move down the ranks on the search engines or worse case scenario not show up at all. A website can because stagnant within the first few months if you are not providing some sort of update to it. Adding photos, video content, text and more. Also creating link backs to your website and sharing your website around on the internet, letting businesses and industry related sites know that your website there can also make a big difference.
Search engines are looking for new and fresh information
Google and other search engines are constantly improving and enhancing their search results to offer the most up to date and relevant content to their users, so although your information may be genuine and it may be the most accurate out there, the search engines want to see new and fresh content coming through the door. Anyone can publish a website, it's those who continue to add new content and information to their site that prove to the search engines that they are worthy of being ranked on the search engine. Not only that but search engines reward websites that update their content regularly by moving them up the rankings.
Updating your content on a regular basis also give your clients/visitors more reason to come back to your website. If you have regularly updated content on your website. Clients will be more inclined to drop by to see what your business is up to if they know you update your website.
But what can YOU do to provide regular content for your business??
Setup a business BLOG
A Blog is an abbreviation of "Web Log" - an online journal for your business. It's basically a central location where you can add lots of content in a organised central space. There are plenty of FREE or low cost options out there for business owners WORDPRESS is 100% the best one most businesses recommend using. Here, in your blog, you can put anything from a blog post about what you're doing in your business, perhaps what markets or fundraisers you're going to be at, to product releases, tutorials, industry information, tips, tools and resources. (What you're reading now is a blog post from Natalie Crowe Designs)
The posts don't have to be extensive, couple of paragraphs, pictures, maybe a video sometimes. Once you create your blog post, you then share that post around your distribution channels - so facebook, twitter, forums, etc.
TIP: You need to first put the content on YOUR website first before sharing it around... The reason for this is that it makes your website an authoritative figure. Your website had the information first. So once it is shared around the search engines can see which website had the information listed on their website first and rank them higher on the search engines.
ALWAYS POST YOUR CONTENT ON YOUR WEBSITE FIRST - THEN DISTRIBUTE!!
Natalie Crowe Designs offers an integrated blogging system as a part of the NCDAchieve Content Management System. Which means that on the same system you use to Edit, Update your website, add photos, text and more, check your reports and statistical data more. Taking the hassle out of multiple management tools, a single login and you can access everything in the one place. Time and cost effective.
Put video content on your website:
Put together videos on your business, on your products, on what you do, anything really. Name your to do with things your prospective customers are likely to type into a search engine and get them up onto youtube, vimeo and other video sites. You can also get "embed" codes from places like Youtube to then display that Youtube Video on your website.
TIP: Name your files, posts and other material with "keywords" or things people are likely type into a search engine.
We offer support to set these type of services up for you or to implement the content you create and the videos you record. If you would like to discuss your options or organise some assistance to get your blog or video channels setup please visit our contact us page or use one of the following mediums:
You can also visit us via our FACEBOOK page:
- See more at: http://www.nataliecrowedesigns.com.au/contact-us#sthash.mEztyptD.dpuf
You can also visit us via our FACEBOOK page: